Snapshot
on TV Advertising in H1 2008 - Part 2
(22
July, 2008) |
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Key
Findings: -
'Food and Beverages' was the top sector on TV during H1 2008.
- 16
per cent rise in print promotion on TV during January-June 2008 compared to January-June
2007.
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5 per cent growth in Radio channel promotion on TV during H1 2008 compared to
H1 2007.
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'Virgin Mobile' top the chart of new brands launched on TV during H1 2008.
- Average
ads per day on TV has seen a rise of 13 per cent during H1 2008 compared to H1
2007.
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| Top
sectors on TV during H1 2008. |
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'Food Beverages', 'Personal Care/Personal Hygiene', 'Telecom/Internet Service
Provider' were the top three sectors on TV during H1 2008.
Print
promotion on TV during H1 2008. |
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During H1 2008, Print advertising on TV has seen a growth of 16 per cent compared
to H1 2007.
Radio
promotion on TV during H1 2008. |
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Radio channel promotion grew by 5 per cent on TV during first half of 2008 compared
to same period in 2007.
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Top
new brands on TV during H1 2008. |
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Top three new brands advertised on TV were 'Virgin Mobile', 'Vodafone Customer
Care' and 'TVS Flame' during January-June 2008.
TV
advertising on national and regional Channels during H1 2008. |
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- During
H1 2008, national and regional channels were used in an advertising ratio of 59:41.
Analysis
for the types of ads on TV. |
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During H1 2008, commercial ads accounted for 40 per cent of overall ads on TV
followed by promotional ads for 'Channels and Programmes' and 'Tag Promos' with
35 per cent and 24 per cent share respectively.
Average
advertising frequency per day on TV in H1 2008. |
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Compared to H1 2007, 13 per cent growth in average ads aired per day on TV during
H1 2008.
Watch
out for forthcoming interesting analyses in future. |
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| (Analysis from AdEx India - A Division of TAM Media Research) |
