Overview
of Education sector on TV during January - May 2008
(17
June, 2008) |
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Key
Findings: -
48 per cent rise in advertising of Education sector on TV during January - May
2008 compared to same period in year 2007.
- 'Educational
Institutions' contributed for half of the overall advertising share of Education
sector on TV during January - May 2008.
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'Sadhna Academy for Media Studies' was the top advertiser under Education sector
on TV during January - May 2008.
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High advertising share of Education sector on Regional Channels during January
- May 2008.
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| Volume
Growth of Education sector on TV during January - May 2008 |
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Compared to January - May 2007, TV advertising of Education sector has seen a
rise of 48 per cent during January - May 2008.
Share
of Sub categories of Education sector on TV. |
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During January - May 2008, 'Educational Institutions' leads with 50 per cent share
of overall Education sector advertising on TV followed by 'Vocational Training
Institute' and 'Computer Education' with 24 per cent and 13 per cent share respectively.
Volume
Growth of Education sector on TV during January - May 2008 over January - May
2007. |
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During January - May 2008, 'Vocational Training Institutes' recorded maximum advertising
growth of 1.7 times on TV compared to January - May 2007.
- At
the second and third position were 'Computer Education' and 'Educational Institutions'
with 0.8 and 0.2 times growth respectively on TV during January - May 2008 compared
to January - May 2007.
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Top
Advertisers of Education sector on TV during January - May 2008. |
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'Sadhna Academy for Media Studies', 'International School of Media & Entertainment
Studies' and 'CSC Computer Education Pvt Ltd' were the top three advertisers of
Education sector on TV during January - May 2008.
Advertising
of Education sector (National vs. Regional) on TV during January - May 2008. |
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Advertising of Education sector on Regional and National channels was in the ratio
of 70:30 during January - May 2008.
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'Tamil Nadu' and 'Madhya Pradesh' together contributed for 40 per cent share of
overall advertising share of Education sector on Regional channels during January
- May 2008.
Overview
of Education sector on TV during 2007 Volume
Growth of Education sector on TV in 2007 compared to 2006. |
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TV advertising of Education sector saw a rise of 65 per cent during 2007 compared
to 2006.
- Maximum
advertising of Education sector during Q2 and Q3 of 2007 and 2006, which is time
when School and Colleges reopens.
Count
of Advertisers of Education sector on TV. |
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Since 2003, steady rise in number of Educational Institutions advertised on TV.
Watch
out for forthcoming interesting analyses in future. |
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| (Analysis from AdEx India - A Division of TAM Media Research) |
