Snapshot
of Personal Care industry advertising on TV during 2007
(18 March, 2008) |
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| Key
Findings: -
Personal Care industry witnessed 23 per cent rise in TV advertising during 2007
compared to 2006.
- Personal
Hygiene' segment garnered a high share of 43 per cent of overall Personal Care
industry advertising on TV during 2007.
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'HUL' leads in the Personal Care industry advertising on TV during 2007.
- 'Ponds
Age Miracle' was the number one in the new brand launches of the Personal Care
industry on TV during 2007.
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| Volume
Growth in Personal Care industry. |
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-
Compared to 2004 Personal Care industry saw a rise of 125 per cent in TV advertising
during 2007.
Segmentation
of Personal Care industry. |
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- During
2007 Personal Care industry accounted for 18 per cent share of overall TV ad pie.
-
Personal Care industry saw maximum advertising of 43 per cent under 'Personal
Hygiene' segment followed by 'Hair Care' and 'Personal Healthcare' segment with
26 per cent and 16 per cent share respectively during 2007.
Share
of categories of Personal Care industry. |
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-
Top 10 categories share aggregates to 63 per cent of overall Personal Care industry
advertising.
- Top
10 list of categories was a mix of four categories under 'Personal Hygiene' segment
and three under 'Hair Care' segment.
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Top
advertisers in Personal Care industry. |
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-
Top 10 advertisers accounted for 66 per cent share of overall Personal Care Industry
advertising on TV during 2007.
-
'HUL','Paras Pharmaceuticals Ltd' and 'Colgate Palmolive India Ltd' were the top
three advertisers in Personal Care industry during 2007.
New
brands of Personal Care industry advertised on TV. |
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-
During 2007 the top 10 new brands list of Personal Care industry saw five brands
from 'Personal Hygiene' segment and three were 'Skin care' products.
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Five out of top 10 new brands belonged to 'HUL' and two brands each were of 'Ponds
India' and 'Paras Pharmaceutical Ltd' during 2007.
Share
of Personal Care industry (regional verses national channels). |
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-
Personal Care industry advertising on national and regional channels in the ratio
of 56:44 during 2007.
Watch
out for forthcoming interesting analyses in future. |
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| (Analysis from AdEx India - A Division of TAM Media Research) |
