Overview
of FMCG sector advertising on TV during January - September
2008
(4 November,
2008) |
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Key
Findings:
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18 per cent rise in TV advertising of FMCG sector during
January - September 2008 compared to January - September
2007.
- Food
and beverages was the top sub category to contribute maximum
in TV advertising of FMCG sector during January - September
2008.
- HUL
was the number one advertisers of FMCG sector on TV during
January - September 2008.
- Lux
Strawberry Cream was the top new brand advertised under
FMCG sector on TV during January - September 2008.
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Volume
Growth of FMCG Sector on TV during January - September 2008.
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Advertising of FMCG sector has seen growth of 18 per cent
on TV during January - September 2008 compared to same
period in January - September 2007.
Share
of sub categories of FMCG sector on TV during January - September
2008.
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Top three sub categories of FMCG sector viz. food and
beverages, personal care/hygiene and hair care accounted
for 77 per cent share in overall FMCG TV ad pie in January
- September 2008.
Top
five growing categories of FMCG sector on TV during January
- September 2008.
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During January - September 2008, household products recorded
maximum growth in its TV ad volumes followed by personal
care/hygiene and hair care category compared to same period
in 2007.
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Top
advertisers of FMCG sector on TV during January - September
2008.
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During January - September 2008, HUL leads with 14 per
cent share of overall FMCG sector advertising on TV followed
by Reckitt Benckiser (India) Ltd and Pepsi Co with 7 per
cent and 5 per cent share respectively.
Top
new brands of FMCG sector on TV.
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- Lux
Strawberry Cream, Air Wick Electrical Diffuser and Set
Wet Sporty were the top three new brand advertised in
FMCG sector on TV during January - September 2008.
Watch
out for forthcoming interesting analyses in future.
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| (Analysis from AdEx India - A Division of TAM Media Research) |
