Snapshot
of Telecom Industry advertising on TV in January - August 2008
(7 October, 2008) |
| | | |
|  Key
Findings:
-
TV advertising of Telecom sector saw a rise of 99 per cent during January - August
2008 compared to January - August 2007.
- 'Telecommunication
Services' garnered a high share of Telecom sector advertising on TV during January
- August 2008.
- TV
advertising of 'Telecommunication Equipments' saw a growth of 45 per cent and
that of 'Telecommunication Services' grew by 127 per cent during January - August
2008.
- 'Nokia
Corporation' leads in advertising of 'Telecommunication Equipments' and ' Vodafone
Essar Ltd' was number one advertisers for 'Telecommunication Services' on TV during
January - August 2008.
- 'R
Madhavan' had the maximum ad volumes of Celebrity Endorsement of Telecom sector
on TV during January - August 2008.
| | |
| The
segregation of the Telecom Sector. | |
| | |
| The
segregation of the Telecom Sector. | |
| | |
-
During January - August 2008, Telecom sector advertising has seen growth of 99
per cent compared to same period in 2007.
Share
of segments of Telecom sector on TV during January - August 2008. |
| |
| |
-
'Telecommunication Services' had the largest share of Telecom Sector TV ad pie
during January - August 2008, followed by 'Telecommunication Equipments' and 'Corporate
Brand Image' with 24 per cent and 1 per cent share respectively.
|
| Advertising
of Telecom Sector on (National vs. Regional) Channels. |
|
|
| | | |
-
TV advertising of Telecom sector on National and Regional channels was in the
ratio of 71:29 during January - August 2008.
- 'Tamil
Nadu', 'West Bengal' and 'Andhra Pradesh' were the top three states to contribute
the maximum in advertising of Telecom sector on Regional channels during January
- August 2008.
Volume
Growth of Telecom sector segments on TV during January - August 2008. |
| | |
| | |
- Compared
to January - August 2007, advertising of 'Telecommunication Services' recorded
a growth of 127 per cent on TV during January - August 2008.
- During
January - August 2008, TV advertising of 'Telecommunication Equipments' has seen
a growth of 45 per cent during January - August 2008 compared to January - August
2007.
Top
five advertisers under the Telecom Segments on TV. | |
| | | | |
-
Top three Key players in TV advertising of 'Telecommunication Services' viz. 'Vodafone
Essar Ltd', 'Bharti Airtel Ltd' and 'Reliance Communication Ltd' together contributed
for 61 per cent share during January - August 2008.
- During
January - August 2008, share of Top five advertisers of 'Telecommunication Equipments'
aggregates to 93 per cent on TV, where 'Nokia Corporation', 'Samsung India Electronics
Ltd' and 'LG Electronics India Ltd' were the Top three advertisers.
New
Brands advertised in Telecom Equipments and Services. |
| | |
| | |
-
'Virgin Mobile', 'Vodafone Customer Care' and 'Virgin vBling Phones' were the
Top three New brands of 'Telecommunication Services' advertised on TV during January
- August 2008.
- Seven
brands of 'Tata Teleservices' made to the Top 10 list of new brands advertised
for 'Telecommunication Services' on TV during January - August 2008.
- Top
10 list of New brands of 'Telecommunication Equipments' advertised on TV, comprised
of three brands of 'Samsung India Electronics Ltd' and two each were of 'Nokia
Corporation', 'Motorola' and 'LG Electronics India Ltd' during January - August
2008.
Celebrity
Endorsement for Telecom Products on TV. | |
| | | | |
-
'R Madhavan', 'Vidya Balan' and 'Abhishek Bachchan' were the Top three Celebrities
for Telecom Product endorsements on TV during January - August 2008.
Watch
out for forthcoming interesting analyses in future. |
| | | (Analysis from AdEx India - A Division of TAM Media Research) |
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