Overview
of Properties/Real Estate advertising on TV during January - August 2008
(14 October, 2008) |
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| Key
Findings: -
34 per cent rise in TV advertising of Properties/Real Estate category during January
- August 2008 compared to same period in 2007.
- Advertising
of Properties/Real Estate category more on Regional Channel compared to National
Channels during January - August 2008.
- 'Emaar
MGF Land Ltd' leads in TV advertising of Properties/Real Estate category during
January - August 2008.
- 'Eden
Realty Ventures Pvt Ltd' was the Top new advertiser of Properties/Real Estate
category on TV during January - August 2008.
Note:
Properties/Real Estate category includes related websites/portals also. |
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Volume
Growth of Properties/Real Estate on TV. |
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During January - August 2008, TV ad volume of Properties/Real Estate category
has seen a growth of 34 per cent compared to January - August 2007.
Advertising
of Properties/Real Estate category (National vs. Regional) channels. |
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Advertising of Properties/Real Estate category on Regional and National channels
was in the ratio of 56:44 during January - August 2008.
- 'Kerala'
leads in advertising of Properties/Real Estate category on Regional channels followed
by 'Punjab' and 'Andhra Pradesh' state with 16 per cent and 12 per cenr share
respectively during January - August 2008.
Top
Advertisers of Properties/Real Estate category on TV. |
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During January - August 2008, 'Emaar MGF Land Ltd' with 23 per cent share leads
in advertising of Properties/Real Estate category on TV, followed by 'Unitech
Ltd' and 'Info Edge India Ltd' with 7 per cent and 6 per cent share respectively.
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| New
Advertisers of Properties/Real Estate category on TV. |
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Top three new advertisers of Properties/Real Estate on TV during January - August
2008 were 'Eden Realty Ventures Pvt Ltd', 'Ceeyem Developers and Apartment' and
'Raheja Developers (P) Ltd'.
Growth
in Number of Properties/Real Estate advertisers on TV. |
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- Compared
to January - August 2005, number of Properties/Real Estate advertisers saw a rise
of 118 per cent on TV during January - August 2008.
Watch
out for forthcoming interesting analyses in future. |
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| (Analysis from AdEx India - A Division of TAM Media Research) |
