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MTV selects Pinnacle Systems' liquid editing solutions
 
Indiantelevision.com Team
(29 September 2003 5:00 pm)
 

Pinnacle Systems has announced that MTV Europe will deploy the Liquid blue, chrome and Liquid Edition (formerly Liquid purple) editing tools within their new, shared workflow operations.

The purchase is part of an extensive programme by MTV Europe to build a fully networked broadcast environment for their MTV, TMF and Nickelodeon TV channel groups within the region.

The site in Bussum, North Holland, has been equipped with a storage area network (SAN) that offers greater reliability and advanced shared media capabilities, says an official release. The Pinnacle Liquid editors will be fully integrated into the SAN, giving MTV both the advantages of networked media and one of the most comprehensive broadcast editing solution mixes available to programmers today.

The release adds that the fusion of the Pinnacle solution with the SAN allows material to be accessed across MTV Europe's broadcast workflow, from ingest, to editing, to playout. Liquid's network aware file management features offer a seamless integration process, delivering greater efficiency and operational flexibility.

Liquid blue, Pinnacle's flagship networked craft editor for broadcast professionals, offers full end-to-end native digital production in multiple formats. The MTV Europe purchase also includes Liquid chrome for post-production functionality, and Liquid Edition for the company's DV editing needs. The Pinnacle Liquid editing application was designed with image quality and workflow efficiency at its core, and features a unified workspace for multi-layer editing, effects, and compositing.

The release adds that complex, the open platform at the core of the Liquid family makes deploying wide ranging infrastructure changes significantly less daunting by simplifying the integration process and providing for superior interoperability.

The key goal behind the MTV Europe strategy was to create a tapeless work environment in which time and labour-intensive file transfers are consigned to the history books. The advantages of such IT networking is expected to be felt across the workflow in myriad daily processes, from the ingest of source material to the SAN using Liquid blue through carrying out advanced 3D DVE post production with Liquid chrome the release informs.

Pinnacle Systems provides broadcasters and consumers with cutting-edge digital media creation, storage, and play-back solutions for use at home, at work and on the air.

 
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