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21 October 2020 Volume 11 Issue No:82

Mam | Media And Advertising

Focused on building a unified APAC data & product offering across dentsu network: Gautam Mehra  
Growing at around 25-30 per cent year-on-year, digital marketing is sailing the boat of popularity and recognition for many brands these days. The investments are pouring in and the role of data and analytics is spanning beyond just digital marketing.  
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MAM | Print

Pubnation: How print industry plans to monetise post-Covid  
Covid-2019 pandemic has had a severe impact on the business of print publications; the initial months witnessed a complete clampdown on supply chain which consequently limited advertiser movement.  
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Mam | Marketing

Viral Ad: Jewellery brand focuses on women safety  
The Hathras incident has once again put the spotlight on women's safety in the country. But with every passing day, we come across more reports of atrocities committed against women. With the authorities at a loss as to what measures to take, and society inclined to blame the survivor.  
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Mam | Marketing

HUL's Profit for Q2 2020 grew by 8.7%  
HUL, the major FMCG major and a leading advertiser, has reported a profit of Rs 2,009 crore in the quarter ended September 2020, against the Rs 1848 crore in the same period last year recording a growth of 8.7 per cent. It was further reported that the overall sales grew by 16 per cent during the quarter.  
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Mam | Marketing

Vishal Rupani set to move on from mCanvas, Affinity  
mCanvas co-founder and CEO and Affinity Global VP Vishal Rupani is all set to move on from his current roles. When asked about his next move Rupani said, "He is taking a break." An ace digital marketer, Rupani has over 17 years of experience. He started his career with Skenzo in the business development role and soon moved to Affinity Global.  
Read More...  
Press Releases
» ABP News rings in the Bihar Elections with iconic show, 'Poll Khol'
» COLORS Bangla announces windmill of fresh content this Durga Puja
» ZEE Biskope raises the fervour of Navratri & Dussehra with 'Nari Ek Roop Anek' movie festival & the World TV Premiere of Kahani Kismat Ke
» ALTBalaji to conduct Writers' Lab, a YouTube online masterclass series to inspire & educate aspiring students of cinema!
More News From Indian Television
MX TakaTak launches Fame House for top Indian influencers to create and collaborate
Short video app MX TakaTak is the new home for content creators across the country, with over 6 million digital influencers, and counting, under its umbrella. In order to nurture and give a platform to these talented digital enthusiasts.............. Read More...
NT Awards announces its jury's unique summit and award property that honours the crème de la crème of the television news industry is all geared up for its 2020 edition. Scheduled to be held over two days – 29-30 October 2020................. Read More...
Kabir Ahmed Shakir replaces Pratibha K Advani as CFO at Tata Communications
Tata Communications, a global digital ecosystem enabler, has appointed Kabir Ahmed Shakir as its chief financial officer. Kabir will join on October 21st, 2020 and will be responsible for the strategic financial management of the company, including investor relations.. ...................... Read More...
More News From India
»   Network Advertising bags creative, media duties for Blue Dart
»   CarDekho highlights its sell feature in new campaign
    Source: ET Brandequity
»   The assured safety of 'world peace' as a brand purpose
»   'Advertising is about salesmanship, not religion'
    Source: Live Mint
»   ASCI releases advisory for Covid-19 related advertising
»   Without us even realising it, Google has occupied every nook and cranny of our existence
    Source: ET
»   US govt sues Google over search dominance in landmark antitrust suit
    Source: India Today
»   If Google, FB, Twitter are 'public spheres', they cannot censor content too
    Source: BS
»   Automakers make a comeback to advertising; bets big on digital
    Source: Financial Express
»   Indie bookstores launch anti-Amazon 'Boxed Out' campaign
    Source: Hindustan Times
»   Tanishq ad created a 'movement'; many buying products to make point: Ad maker ​
    Source: New Indian Express
»   Data analytics and targeted political messages began over 40 years before Facebook
    Source: Scroll
»   Walmart cranks up advertising drive, with or without TikTok
    Source: Reuters
More National News
»   Sam Elliott Narrates New Joe Biden Campaign Ad 'Go From There'
»   Beastie Boys Licensed "Sabotage" For Use In Joe Biden Campaign Ad
    Source: Deadline
»   RNC to spend $25M on TV ads in battleground states in final stretch to Election Day
    Source: Fox News
»   Trump Team Unveils $55 Million Ad Blitz on a Day of Scattershot Attacks
    Source: NY Times
»   2K Addresses NBA 2K21's Unskippable Ads, Promises 'This Will Be Fixed'
    Source: Forbes
»   Channable tool helps clients increase return on ad spend and double CTR
    Source: The Drum
»   ASCI comes out with advisory for advertisers on COVID-19 messaging
    Source: CNBC TV 18
»   Why that viral Utah ad is so incredibly appealing
    Source: CNN
»   'Tis the season to shop early: 'stay safe' festive ad campaign
    Source: The Guardian
»   Snap Sales Beat Estimates on Rebound in Digital Ad Spending
    Source: Bloomberg
    Snap says brand advertising coming back, hints that Facebook boycott helped Q3
    Source: CNBC
»   FreeWheel: 73% of ad views occur on set-top boxes and connected TV
    Source: Fierce Video
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