Executive Dossier

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News is not about cacophony and stirring controversies: ZMCL's Rajiv Singh

The Zee Group has completed a quarter of a century of its existence in India. Not only has it spread its wing far beyond television, since its first product launched was the channel Zee TV, but has tapped into almost all categories in the broadcast space. With a solid presence in entertainment and...

Television TV Channels News Broadcasting
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We focus on employee learning & development: Rohit Suri, GroupM

We care about you: that’s the message GroupM sends to its employees. While most others are scrambling to get out of the office on Friday, you will see GroupM employees dancing to Zumba or meditating away their worries through Yoga. What others may term ‘indulgence’ is an ‘investment’ for the media...

MAM Media and Advertising People
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#hoyejak: We used all SVF properties to promote Hoichoi, says Vishnu Mohta

Imagine, what will pop up in your mind when you hear ‘Let’s do it’ or ‘Ho jaye’, something naughty or kinky? But, these are words regularly used by Bongs in their day-to-day lives.  Hoichoi however made it into a happening and impactful campaign. The recently-launched OTT platform Hoichoi buzzed...

MAM Media and Advertising Ad Campaigns
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Strong economic logic underpins several events, says Gurumurthi, as ET Now adds new viewer category

A while ago, the Times Network decided to embark on a mission to provide more to its business viewers of ET Now. Rather than overdose them with business news 24X7, it decided to show them how general news can also be viewed with a business lens.

Television TV Channels News Broadcasting
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ZEEL CEO Punit Misra says: "We intend to compete fairly"

MUMBAI: Last year in October,  Zee Entertainment Enterprises Ltd (ZEEL) appointed Hindustan Unilever (HUL) sales and customer development executive director Punit Misra as ZEEL domestic broadcast business CEO.  Coming from the FMCG sector Misra has entered the television industry with an advantage...

Television TV Channels GECs

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