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BARC week 2: No significant changes in regional space

MUMBAI: The Regional space did not witness any significant changes in BARC India ratings week 2. No changes were observed in the pecking order of channels in Bangla, Bhojpuri, Gujarati, Kannada, Marathi, Tamil spaces. Zee Bangla, Star Jalsha, Jalsha Movies, Zee Bangla Cinema and Colors Bangla were...

Television TV Channels Viewership
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Edelweiss, Elara Capital stay bullish on ZEEL; raise target price

Despite a decline in advertising revenue, EBITDA, brokerage firms Edelweiss and Elara Capital are bullish on the target price of Zee Entertainment Enterprises Ltd (ZEEL). The analysts also expect ZEEL to maintain its momentum in subscription revenue growth.

Television TV Channels GECs
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ITC Ltd.'s Aashirvaad Atta with Multigrains releases its new campaign ‘Happy Tummy for a Happy You’

MUMBAI: Aashirvaad Atta, the market leader and one of India’s most trusted atta brands has released their new communication campaign ‘Happy Tummy for a Happy You’ for its Multigrains variant. Aashirvaad Atta with Multigrains is high in fibre which aids digestion, improves gut health and keeps the...

MAM Media and Advertising Ad Campaigns
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IndiaFirst Life Launches Its Unique Campaign #YeTohCertainHai

Mumbai: IndiaFirst Life Insurance Company Limited (IndiaFirst Life), a joint venture between Bank of Baroda, Andhra Bank and Warburg Pincus, has launched a unique campaign titled #YeTohCertainHai, which stems from the proposition of ‘Because Life Is Full of Certainties’. The campaign was bolstered...

MAM Media and Advertising Ad Campaigns
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Saregama dedicates Carvaan to the bravehearts of our country

Mumbai: No sacrifice is bigger than theirs, No courage is bolder than theirs, No duty is greater than theirs. On the occasion of the 71st Indian Republic day, Saregama launches a limited edition Carvaan dedicated to the real heroes of our great nation.   Carvaan salutes the undying spirit of the...

MAM Marketing MAM

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