Technology

Government toying easing downlink norms

NEW DELHI: The Indian government is expected to formally notify the amendments in the uplink norms together with the first-ever downlink guidelines some time next week after possibly diluting them a bit.

According to senior information and broadcasting ministry official, "The draft notification has gone for law ministry's approval subsequent to which they will be notified for the legislations to come into effect formally."

The official added that the notification could be expected after Diwali or the festival of lights, which falls in the first few days of November.

Though the government official was evasive on easing the stringent downlink norms that would give landing rights to foreign news channels, the I&B ministry is toying with dilution after being petitioned by players concerned, including those in the print medium.

The government has said that all foreign news channels desirous of uplinking from India and then landing back should not have any content or advertising especially targeting the Indian audiences. This means that dedicated Indian feed cannot be put together by the likes of CNN and BBC World.

Additionally, the government has given itself discretionary powers to waive the aforementioned clause in special cases.

A select group of ministers, which vetted the uplink and downlink norms before Cabinet's approval on 21 October, had suggested that any norm relating to regulating ads and content on a news platform should be uniform for both the electronic and print mediums.

This suggestion has been accepted by the government too.

However, disallowing local ads would make the business of printing of facsimile editions of newspapers like Financial Times (Indian partner Business Standard), International Herald Tribune (Indian associates MJ Akbar and owners of Deccan Chronicle) and The Wall Street Journal that much more unattractive in India.

The case becomes somewhat similar for the likes of BBC World and CNN, which announced on Thursday that it has entered into a co-branding deal with a proposed Indian-promoted general news channel in English.

Sources in the I&B ministry reluctantly admitted that it has been petitioned by some media houses to do away with the clause relating to India-targeted advertising and content in TV news channels as well as in facsimile editions of foreign newspapers.

A final decision on this matter is pending, but the issue would then have to get another Cabinet nod, which might turn out to be time consuming.

Latest Reads

https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/14/SLAVA.jpg?itok=msndncbQ
Canadian video-tech firm Nextologies eyes India's growth opportunities

MUMBAI: Slava Levin is a familiar name for many distribution heads amongst Indian broadcasters. The Ukraine-born, Canada-bred entrepreneur has built a distribution of niche, country-specific channels into Canada of transport of video globally into a highly profitable group - called the Ethnic...

Technology Hardware Set-top Boxes
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/09/55.jpg?itok=q1AnC6hX
Life Church Selects VITEC Houses of Worship Streaming Solutions

VITEC, a worldwide leader in advanced video encoding and streaming solutions, today announced its MGW Ace Encoder and Decoder were successfully installed at Life Church and its four satellite campuses in Memphis, Tenn.

Technology Software Applications
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/24/silicon.jpg?itok=zQi5bnnT
Silicon Valley based Firework, a social mobile video app launches in India with focus on next-gen consumer mobile applications

MUMBAI: Firework, a social mobile video app for iOS and Android devices, has now entered India. With ‘Reveal’, its patent pending technology, it will allow creators to take both horizontal and vertical video in one shot from their mobile device. Firework is part of a suite of apps created by Loop...

Technology Software Applications
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/18/ua.jpg?itok=E56Opzfv
Vu Televisions launches the Vu UltraAndroid TV on Amazon India

California-Indian Luxury TV player, Vu Televisions is all set to launch their new range of televisions – the Vu UltraAndroid TV. The demand for Vu Televisions in the last few years has only increased and with a 30% YoY growth, this festive season, Vu Televisions is extremely bullish about their...

Technology Hardware Distribution
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/13/har.jpg?itok=qP-HnZUA
Harmonic Powers Sky Italia OTT Services

Harmonic (NASDAQ: HLIT) today announced that its cloud-native media processing software and content-aware encoding (CAE) technology is powering Sky Italia's OTT streaming services. The Harmonic solution is integrated into the Sky Italia hybrid cloud software-defined streaming platform.

Technology Software Applications
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/12/dsc.jpg?itok=8S4dHB14
SugarBox Network's seamless offline video delivery tech, ZEE5 integration & monetisation plans

While data revolution has catalysed the emergence of over-the-top (OTT) platforms and e-commerce services in the last two-three years, there are still challenges existing in the ecosystem regarding data speed and patchy internet connectivity.

Technology Hardware Components
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/09/ac.jpg?itok=FMx4Yyn6
Actus Digital Drives Media Monitoring Efficiency With New Artificial Intelligence Capabilities

Actus Digital, a leading provider of compliance and media monitoring solutions, today announced that its world-renowned media monitoring system has been enhanced with artificial intelligence (AI) capabilities that dramatically speed up workflows.

Technology Software Applications
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/09/ses.jpg?itok=REmNN7f4
SES Redefines Live Events with Synchronised Satellite and OTT

SES's latest solution, which will be showcased at IBC2019 in Amsterdam, synchronises over-the-top (OTT) and satellite broadcasts by delivering IP signals to OTT platforms as fast as satellite to create enhanced live viewing experiences, SES announced today.

Technology Hardware Distribution
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/05/study.jpg?itok=2r06uGdm
The Key Areas to Apply Cisco 200-125 Knowledge and Skills in Your Career

Cisco stands out when it comes to high-end routers and switches, training and certification. It has played a huge role in the networking field to a point that we cannot mention networking without talking about Cisco. Prepaway 200-125 is a certification exam that validates the IT professional...

Technology Software Middleware

Sign up for our Newsletter

subscribe for latest stories