iWorld

Oxigen appoints Sachin Tendulkar as brand ambassador

https://us.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/internet-images/2015/09/25/Untitled-1.jpg?itok=Fy3d3Bdf

MUMBAI: India's payments solutions provider Oxigen Services has signed cricketer Sachin Tendulkar as its brand ambassador.

The brand zeroed in on Tendulkar as he reflects the core values of the company in his virtues of unshakable commitment and humility.

 

Oxigen has aligned its vision to aggressively push for Digital India and financial inclusion, a key agenda on the radar of Indian Prime Minister Narendra Modi.

 

Oxigen Services India founder & CMD Pramod Saxena said, “We are absolutely proud and honoured to be associated with the god of cricket himself, who is renowned not only in India, but across the globe. It is not just his values that inspired us to get him on board, but also his strong commitment towards larger national issues such as education and  upliftment of rural India that resonate with our own programs. Together we are set to take our initiatives towards Financial Inclusion, Digital India and Swachh Bharat Abhiyan to the next level.”

 

Tendulkar added, “I am excited to be associated with Oxigen Services, which is at the threshold of exponential growth. Oxigen's effort to align with the needs of the common Indian and focus on offering convenience, flexibility and ease in payment solutions is admirable. With the Oxigen wallet providing so many features, I am sure it will be the preferred mode for payment emphatically replacing the present day need to carry physical forms of cash and plastic money.”

 

Oxigen recently came on board as the official sponsor of the Proteas - South African T20 Cricket Team, which will be visiting India for The Mahatma Gandhi – Nelson Mandela Series this week.

 

The company has also launched the #Playthehost campaign for the series.

 

“The adoration for Tendulkar, as a person, cuts across demographics, states and cultures. He is a much loved and trusted sport personality, with an unblemished track record. We, at Oxigen as well, reach out to a large mass of people across the country, we have something for everyone, A mobile wallet for the youth and money transfer and payments services, through our retail network for all fellow Indians.  The city dwellers and rural Indians alike, see us as a dependable service provider. By associating with Sachin we are sure we reinforce the trust and reliability factor with our customers, taking it to the zenith with his endorsement to the Oxigen Brand,” said Oxigen corporate affairs brand and marketing services president Meher Sarid.

Latest Reads

https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/tcl.jpg?itok=kpoqCthB
DocuBay Partners with TCL Electronics to offer premium library of documentaries

MUMBAI: IN10 Media Network’s DocuBay, a premium global membership streaming service exclusively for documentary features has entered into a multi-territory distribution deal with TCL Smart TVs, one of India’s fastest-growing TV brands and the world’s second-largest TV manufacturer. This...

iWorld Over The Top Services
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/hoichoi.jpg?itok=HGHfk1Wz
Hoichoi aims to double its size and revneue

KOLKATA: From the beginning of its journey, the Bengali OTT platform Hoichoi has relied on a subscription-based model to run its business. While naysayers used to say Indian audience would not pay for content, the faith on people’s will to pay for good content has paid off the streaming service....

iWorld Over The Top Services
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/more.jpg?itok=9OproORA
Facebook launches another phase of More Together campaign

Facebook has launched the next phase of its ‘More Together’ campaign in India ahead of the much-awaited cricket and festive season. The campaign underlines the brand belief that people can do more together than alone.

iWorld Social Media
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/tiktok.jpg?itok=R4INOeaR
Trump approves TikTok deal 'in concept'

It seems that the Byte Dance owned short video platform TikTok has got a breather in the US after the president had ordered the app to be banned in the region, citing national security concerns.

iWorld Over The Top Services
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/zee5.jpg?itok=Sm_0XFGg
Vi to offer free ZEE5 premium subscription

The newest telecom brand Vi has rolled out an exciting proposition for its prepaid customers that will enable them to enjoy one year of ZEE5 premium membership at no additional cost.

iWorld Over The Top Services
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/hoichoi.jpg?itok=3SYfiFGR
Hoichoi achieves a subscriber base of 13 million

KOLKATA: The leading Bengali OTT platform, Hoichoi, has completed three years in the industry with its grand launch in 2017. It has achieved a subscriber base of 13 million with 40 per cent of its revenue coming from international customers. It has also doubled its revenue in the past year. With...

iWorld Over The Top Services
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/avia.jpg?itok=uc8CswH7
AVIA hosts the Satellite Industry Forum focusing on video in the satellite world

KOLKATA: The Asia Video Industry Association (AVIA) will be hosting this year’s Satellite Industry Forum (SIF) as a virtual conference, taking place over two days, from 24 – 25 September, 9.30am – 11.30am (SGT).

iWorld Over The Top Services
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/17/avia.jpg?itok=sZPwhXdl
Huge decrease in levels of streaming piracy seen in Malaysia over last 12 months

KUALA LUMPUR: A new study of the online content viewing behaviour of Malaysian consumers, has found a massive 64 per cent decrease in consumers accessing piracy websites over the past 12 months. The survey commissioned by the Asia Video Industry Association’s Coalition Against Piracy (CAP) and...

iWorld Over The Top Services
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/16/altbalaji-logo.jpg?itok=00kayN1w
ALT-Balaji a ray of hope in a productionless Covid quarter for Balaji Telefilms

BENGALURU: The most successful television content and film production house in India, the Shobha Kapoor and Ektaa Kapoor led Balaji Telefilms Limited (Balaji) reported a standalone loss of Rs 1.40 crore on a standalone operating revenue of Rs 21.17 crore for the quarter ended 30 June 2020 (Q1 2021...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required