‘Vodafone Eco Ponds’ are back for an environment-friendly ganesh visarjan in pune

Vodafone Eco Ponds

MUMBAI: After a phenomenal response to the ‘Vodafone Eco Ponds’ initiative during Ganeshotsav 2017 and 2018, Vodafone Idea Limited is back with ‘Vodafone Eco Ponds’ 2019, for Punekars to bid good bye to Lord Ganesha in an eco-friendly way.

Ganesh Chaturthi is one of the most awaited festivals and is marked with the installation of the deity's idol at home and at elaborate pandals. Each year, over 75 lakh Ganesha idols made of Plaster of Paris, are immersed in water bodies in and around Pune at the end of the 11-day festival, contributing several environmental hazards. Immersion of idols generally made of Plaster of Paris (PoP), disturb the aquatic ecosystem and is a major cause of water pollution.

Now people are getting more aware of the adverse effects and have been looking to adopt solutions to prevent pollution while permitting them to continue with their social/religious practices.

‘Vodafone Eco Ponds’ initiative was born out of the determination to find an environment friendly solution that will preserve the sanctity surrounding Ganeshotsav and take the pressure off the natural water bodies. Conceived in partnership with the Pune Municipal Corporation (PMC) and National Chemical Laboratory (NCL), ‘Vodafone Eco Ponds’ in Pune have been used for immersing over 8,100 Ganesha idols, since Ganeshotsav 2017.

This year, Vodafone Idea Ltd. will set up eco-ponds at four Vodafone stores and will deploy promoters to facilitate the visarjan and monitor the activity. Additionally, two mobile eco-ponds will be sent out in the city for residents of Housing societies to carry out the visarjan in an eco-friendly way within their premises.

Commenting on the environment-friendly initiative, Rajendra Chourasia, Business Head – Maharashtra & Goa, Vodafone Idea Limited said, “Ganeshotsav is one of the most celebrated festivals in Pune. As much as we enjoy celebrating the festival, we are aware of the impact the immersion of idols leaves on the environment. We are extremely happy to support PMC and NCL for the third consecutive year with our ‘Vodafone Eco-Ponds’ initiative to enable Punekars to give an environment-friendly farewell to their beloved Ganpati Bappa. On this occasion, I wish all our Vodafone Idea customers, a very happy and blessed Ganesh Chaturthi.”

Starting 3rd September, Vodafone Eco Ponds’ will be available at Vodafone stores at Aundh Road, Kharadi, Wakdewadi, and NIBM Road. ‘Bappa’ devotees can also search for the closest ‘Vodafone Eco Pond’ by using Maps or dial 7391000000 for information on the locations.

‘Vodafone Eco Ponds’ have helped recycle 34 tons of PoP and generated 2.7 lakh litres of fertiliser in the last two years. This resource was subsequently distributed to farmers in Maharashtra for their fields.

Latest Reads

OTT platforms may see scarcity in long-format premium content in H1- FY22

It may be the heyday of over-the-top (OTT) platforms but it’s not like the pandemic will not have any impact on their operations. While everything appears great on the surface, the constraints of shooting large-scale projects are going to affect the pipeline of long-format premium originals in the...

iWorld Over The Top Services
OTT platforms proposing ombudsman model to the govt: Arre’s Ajay Chacko

To regulate or not to regulate online content, that's the question. If yes then what should be the way forward? There has been no industry consensus on it yet. While in the earlier part of this year, Hotstar, Jio, SonyLiv and Eros.

iWorld Over The Top Services
eBay signs MoU with Uttar Pradesh govt for ‘One District One Product’ program

NEW DELHI:  eBay today signed an MoU with the government of Uttar Pradesh for its ‘One District One Product’ program. The MoU will enable MSMEs in Uttar Pradesh to leverage eBay’s cross border platform and sell internationally across 190 countries. As part of the MoU, eBay will not only promote...

iWorld e-commerce
Netflix goes more local, launches Hindi UI

KOLKATA: Netflix, the world’s leading streaming entertainment service, today launched its user interface in Hindi. This enables Netflix members who prefer Hindi to easily discover, access and enjoy their favourite Indian and international films and series. The complete Netflix experience in Hindi,...

iWorld Over The Top Services
India Today suspends print publication Mail Today; turns digital

NEW DELHI: Most newspapers in India are facing an uphill task to maintain their readership amidst the pandemic. India Today too faced the burn. The group announced that its English language tabloid Mail Today will suspend its print publication with effect from 10 August 2020. The reason stated is...

iWorld eNews
Twitter announces new labels for government, state-affiliated media accounts

NEW DELHI: Twitter has announced that the micro-blogging site has started labelling accounts of government officials and state-affiliated media. The blog read that it will focus on labelling ‘Senior officials and entities who are the official voice of the state abroad.’ For the time being, this...

iWorld Social Media
US imposes ban on TikTok and WeChat

NEW DELHI: US President Donald Trump has announced that social media apps TikTok and WeChat are barred from operating in the US starting 20 September if they are not sold by their Chinese-owned parent companies. The video-sharing app TikTok has come under the lens of US lawmakers over national...

iWorld Social Media
Are OTT players finding a sweet spot for pricing?

A recent report from Kantar spoke about the massive surge in SVoD growth in urban India. Hence, it is clear that Indians have started loosening the purse strings for premium online content.

iWorld Over The Top Services
BYJU’S acquires ed-tech start-up WhiteHat Jr

KOLKATA: BYJU’S, the leading ed-tech company, has announced that it has acquired Mumbai based ed-tech start-up, WhiteHat Jr.

iWorld eNews

Sign up for our Newsletter

subscribe for latest stories

* indicates required