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Chiliz aims US, European sports markets through strategic partnership with Lagardère Sports

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MUMBAI: Chiliz, the blockchain fintech provider for sports and entertainment, has partnered with Lagardère Sports, a sports and entertainment marketing agency, to further propel cryptocurrency into mainstream sport. The partnership will see Lagardère Sports working hand-in-hand with the Chiliz team to develop new partnerships for Socios.com, from their worldwide network of leading athletes, clubs, federations and sports leagues.

Lagardère’s network includes six French soccer clubs and 16 German soccer teams, including exclusive agreements with Borussia Dortmund, Hamburger SV, Olympique Lyonnais, AS Saint Etienne and OGC Nice. They also represent a roster of MLB & NFL players such as Eric Fisher, Terrell Suggs & Kendall Fuller from Superbowl Champions the Kansas City Chiefs.

The agreement allows Lagardère Sports to offer sports rights holders across the world the opportunity to secure additional revenue streams and deepen fan engagement using innovative blockchain technology.

Lagardère Sports’ wants to become the leading agency on blockchain, and through this partnership, is the first sports marketing agency to position itself at the forefront of technological innovations and its desire to change the sports industry.

Alexandre Dreyfus, CEO of Chiliz & Socios.com, said: “We have been very clear in communicating our goal to onboard 50 IPs to the Socios.com app in 2020 and I look forward to working hand-in-hand with Lagardère Sports to help us achieve that target, targeting Lagardère’s extensive network of athletes, clubs, federations and sports leagues to build the future of fan engagement for rights holders across Europe and the US.”

Laurent Moretti, Lagardère Sports Chief Executive France, said: “We are proud to announce this strategic partnership with Socios.com. This agreement rewards our ability to project ourselves into the future and believe in the development of new technologies such as blockchain and crypto-currency. As a leading sports marketing agency, it is our duty to offer the best solutions to our clients and partners, and this partnership will contribute significantly to our vision.”

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