iWorld

Digital media outlets launch self-regulatory body IDMA

The founding members of IDMA have collective unique viewership of over 100 million users

https://us.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/10/26/idma.jpg?itok=ua285zvm

MUMBAI: Digital media news outlets have launched a self-regulatory body, Indian Digital Media Association (IDMA) - a pro-nation, Indian-owned, Indian-edited and Indian-controlled digital news association.

In a first, digital platforms have come together and formed an association that is aimed to safeguard the interest of not just its members but also actively participate in dialogue with all stakeholders, uphold standards of news reporting in national interest and engage with the government for policy formulation.

The body claims to be the largest conglomeration of digital media platforms.

The founding members of IDMA have a collective unique viewership of over 100 million users and will be guided by the ‘nation first’ principle. IDMA’s founding members include OpIndia.com, Goachronicle.com, Republicworld.com, OTV Digital, DeshGujarat.com, Assamlive.com, NewsX.com, Sundayguardianlive.com and InKhabar.com. Additionally, over 25 digital news members are in the process of being onboarded.

IDMA will be the eyes and ears of digital media platforms to serve as an intermediary on its behalf. It will be the central point of joint action on matters of interest.

In an ever changing world where the digital space has opened up unfathomable avenues, the patterns in consumption of news have also undergone a tectonic change. A large portion of the population consumes information on digital news platforms and aggregators have been thus far unregulated and scattered.

In a statement, the self-regulatory body said, “IDMA aims to ensure that Indian interests are protected against vested foreign interference and control. It stands against all overseas control of the Indian digital media, as it directly compromises Indian interests and Indian users. We strongly believe that it should be our aim to take Indian media global, rather than compromising the interest of Indian readers and their right to information by inviting overseas control, which might not necessarily be inclined to protect the interest of Indian readers and platforms.”

While upholding the values of transparency, IDMA will ensure that member digital news platforms and their ownership is well-defined, unbound to foreign entities by means of editorial leadership and/or ownership.

In a fast changing content environment, digital news platforms have an indispensable role in shaping the future of journalism, unshackle and democratize the flow of information from content creators to consumers and sculpt the national debate around germane issues of national importance.

IDMA hopes to build a nationalistic, dynamic, transparent, ethical and conscientious association that would keep Indian interest, the interest of its readers, journalistic integrity along with industry interests paramount, in our quest to organise a sector that has illimitable potential.

GoaChronicle.com founder and editor-in-chief, Savio Rodrigues said, “The disruption in media in the coming years will be digital. India will see a phenomenal shift towards digital media. Coming together of digital media organisations with their own niche disruptions in Indian digital media space to form an association is the formation of a force to be the true voice of a vibrant India digital media space.”

OpIndia editor Nupur Sharma welcomed the formation of the pro-nation digital media association saying, “Digital media has the potential to not just shape, but change the national discourse. No longer is the news cycle a slave to television media, that seeks punchlines and agendas, not the truth. IDMA is an endeavour to not just strengthen, but organise and advocate for the interest of nationalist digital media that has the potential today to shape the country and what its citizens talk about.”

Latest Reads

https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/23/twit.jpg?itok=8ucK53db
PM Modi, Sonu Sood & Kunal Kamra top Twitter engagement in Oct 2020

NEW DELHI: Social media analytics firm Twitteet has released its October analytics report. Leading their respective fields in terms of engagement were prime minister Narendra Modi, actor Sonu Sood, and comedian Kunal Kamra, all of whom accounted for a total of over one crore impressions on Twitter...

iWorld Over The Top Services
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/23/scam.jpg?itok=xBDEfy-w
SonyLIV goes big to retain buzz around Scam 1992

Amongst the homegrown OTT players, SonyLIV was late to enter the original content space. After its recent rebranding, the OTT platform has made a splash, especially with the launch of Scam 1992: The Harshad Mehta story.

iWorld Over The Top Services
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/23/lp.jpg?itok=GrWir88y
What is hindering the fixed broadband growth in India?

The last few years have seen a major explosion in internet usage, especially post Covid2019 crisis with the boom of digital payments, e-commerce, online video consumption, e-learning.

iWorld Broadband
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/22/histiry.jpg?itok=Z4Uk3xXV
#RoadTrippinWithRnM returns with season 2 on HistoryTV18

Earlier this year, as lockdown rules started to ease up, television's popular foodies and intrepid travellers, Rocky Singh and Mayur Sharma got behind the wheel for a 14-day road trip across Rajasthan.

iWorld Over The Top Services
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/20/netflix.jpg?itok=hJX6VMi1
Netflix to offer free weekend access on 5-6 December

KOLKATA: Netflix has finally unveiled the dates for its free weekend access to Indian audiences. The viewers can binge Netflix content without subscription on 5 and 6 December during ‘StreamFest’. To get access to the vast content catalogue of the streaming service, users have to simply enter their...

iWorld Over The Top Services
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/20/buzz.jpg?itok=ZCUdU_sp
BuzzFeed to take over HuffPost from Verizon Media

MUMBAI: BuzzFeed has announced that it is in the process of acquiring HuffPost online news service, in a deal uniting two digital media pioneers seeking fresh momentum in a troubled sector. The acquisition is a part of a larger deal between Buzzfeed and Verizon Media. The deal allows both the...

iWorld eNews
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/19/eros.jpg?itok=a8UrCAnO
Eros Now reaches 36.2 mn paying subscribers

KOLKATA: Eros Now, the OTT platform owned by ErosSTX, has reached 36.2 million paid subscribers and 211.5 million registered users worldwide as of 30 September. This represents 6.9 million net new paid subscriber additions over the past six months.

iWorld Over The Top Services
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/18/tarun.jpg?itok=PxThg1kz
Tarun Katial steps down as Zee5 India CEO

MUMBAI: Zee5 CEO Tarun Katial has put down his papers after four years. He had joined the OTT platform in November 2016 and during his tenure, not only did he steer the platform and help the company gain a leadership position, but was instrumental in conceptualising the brand’s home-grown short...

iWorld Over The Top Services
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/18/hbo_max.jpg?itok=ni1w0RM-
HBO Max now available on Amazon Fire TV

NEW DELHI: WarnerMedia has revealed that HBO Max, the US streaming platform, will begin rolling out immediately on Amazon Fire TV streaming devices, Fire TV Edition smart TVs, and Fire tablets. HBO Max is WarnerMedia’s direct-to-consumer streaming offering, with 10,000 hours of curated premium...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required