Flipkart Video strengthens focus on nonfiction interactive content

It has launched two new interactive quiz shows on the platform


KOLKATA: Flipkart Video, the in-app video platform on Flipkart is continuing to carve a niche in the nonfiction genre, offering differentiated, interactive content, which is mobile-first.  With a deep understanding of the consumer ecosystem and a focus on interactive, short-form original content tied with tangible rewards, it has now introduced two new quiz based shows, Super Fan and Fake or Not?.

Both these shows will cater to diverse audiences. While Super Fan is a celebrity focused quiz show, Fake or Not? addresses the need to curb misinformation and identify real from fake in a fun and engaging manner. Hosted by renowned film critic Anupama Chopra, Super Fan will be the ultimate test for ardent Bollywood fans. It will bring forth the never-seen-before side of popular Bollywood celebrities and reveal details of their lives that only their inner circle has been privy to so far! The show has a star studded lineup of guests including Kareena Kapoor Khan, Sara Ali Khan, Ananya Pandey, Taapsee Pannu and Jacqueline Fernandez, to name a few.

Flipkart Video in support of the United Nations’ ‘Verified’ campaign also recently launched Fake or Not? with actress, comedian and writer Mallika Dua who plays the role of news anchor ‘Mythika Dutt’, set out to quash fake news and beliefs. The show thoughtfully combines entertainment with a subtle touch of humor while still educating the audience to share and trust only verified information. Many questions that are part of the show address common misconceptions surrounding the Covid2019 pandemic.

Flipkart growth and monetisation vice president  Prakash Sikaria said, “A large percentage of the content consumed on the Flipkart Video platform today is interactive content, where there is something new for the viewers every day. As the mobile screen continues to be the primary access point for personalized commerce, content, games and entertainment experience for most of the Indian population today, our focus is to introduce short-form and interactive content, that not only entertains audiences from across the country but also enables these users to participate and build a sense of community, no matter where they are located.  We have seen tremendous acceptance amongst users for the last few concepts and are ready to expand this portfolio, with two new interactive shows that further strengthen our offering, giving consumers a compelling reason to visit us everyday and spend more time on the app.”

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