iWorld

Hungama Play expands distribution, announces partnership with Skyworth

The tie-up to offer video streaming experience on smart TVs of Chinese brand

https://us.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/02/20/hungama.jpg?itok=MLRB7cZG

MUMBAI: Hungama Play, a video on demand platform owned by Hungama Digital Media, announced an expansion of its distribution network by partnering with Skyworth, a Chinese consumer electronics brand.

Hungama Play’s multi-lingual and multi-genre library comprising movies, TV shows, kids’ content, short-format videos and original programming will be available to stream on Skyworth smart TVs and Metz TVs, the premium range of smart TVs owned by Skyworth.

Users of Skyworth smart TVs and Metz smart TVs will gain access to over 5000 films in English, Hindi and regional languages, in addition to more than 1500 short films of Hungama Play. Moreover, users will be able to enjoy Hungama Originals – original shows with unique narratives and storytelling.

Hungama Digital Media chief operating officer, Siddhartha Roy says: “Over the years, Hungama has created a robust distribution network across various platforms all over the world. We are glad to associate with Skyworth and are certain that this will allow users to enjoy an engaging and wholesome entertainment experience on their Skyworth and Metz TVs.”

Skyworth India’s vice managing director, Criver Liu, says, “India is a key market for us and we are glad to partner with one of the leading OTT platforms in the country. We are certain that our users will appreciate the diversity and quantum of the content offered by Hungama Play. With this association, we hope to strengthen our user engagement and provide them with an extensive content library.”

The library of Hugama Play also includes 7500+ hours of kids and television content in multiple languages, along with over 150,000 short-format videos across various genres like music, film gossip, humour, spiritual and more.

Hungama Play has created multiple customer touchpoints through a robust distribution network. Users can stream content through Hungama Play on Vodafone Play, Idea Movies & TV, Airtel Xstream App, Amazon Fire TV Stick, Tata Sky Binge, MX Player, Mi TV, and other Android TVs.

Latest Reads

https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/28/Untitled-1.jpg?itok=l-7UnM-Y
Rising consumption of OTT content in the times of COVID-19

Our world is tranforming. With its 1.34 billion population, India is actually sitting on a ticking bomb ready to explode, if things are not taken in control swiftly and efficiently.

iWorld Over The Top Services
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/28/gaming.jpg?itok=w3flbBSR
Impact of COVID-19 on online gaming industry

The world is grappling with the fear of the global pandemic. With financial markets plummeting, the majority of countries under lockdown and a global recession looming, a wave of fear and anxiety is running through countries across the globe. While the dire consequences are visible, it is still too...

iWorld Gaming
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/28/tab.jpg?itok=_1yuwI8S
Over 10 mn paid for OTT video subscriptions in 2019: FICCI-EY report

The Indian media and entertainment industry has moved beyond the era where consumers are not willing to pay for premium content online. Although the number of paying consumers remains low compared to overall users, the growth is visible, according to FICCI-EY 2020 report.

iWorld Over The Top Services
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/26/shemaroo.jpg?itok=KdvIE6Cu
Shemaroo Entertainment and Resso inks music licensing deal

MUMBAI: Shemaroo Entertainment Limited has entered into a strategic music licensing partnership with Resso in India, the world’s first social music streaming app from ByteDance, the international technology company based out of Beijing and the parent company of TikTok. Through this association,...

iWorld Over The Top Services
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/26/ott.jpg?itok=dwdxh8P3
Time spent on OTT audio streaming apps goes up by 42%

MUMBAI: The COVID19 crisis has changed the average Indian’s life. With schools and colleges being shut coupled with corporates and governments encouraging employees to work from home, Indians in the metropolitan cities are looking at ways to keep themselves entertained and/ or to find “companions...

iWorld Over The Top Services
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/26/zee5.jpg?itok=3btvrIys
ZEE5 opens up premium, new original shows for free

MUMBAI: During this unprecedented situation and lockdown across the country, ZEE5 is providing an uninterrupted dose of entertainment to all those who are confined to their home via its initiative #BeCalmBeEntertained. As part of this initiative, ZEE5 will bring a slate of new original shows for...

iWorld Over The Top Services
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/26/hoichoi.jpg?itok=84DTIJlj
Hoichoi taking measures to reduce internet consumption overload

MUMBAI: In the wake of COVID-19 security measures, where the government is advising the population to stay home, work from home and follow social distancing, internet consumption has risen to such an extent that the COAI (Cellular Operators Association of India) has requested prominent streaming...

iWorld Over The Top Services
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/26/likee.jpg?itok=TwHe1qTx
Short video app Likee educating people on corona, busting myths

MUMBAI: The world has resorted to ‘social distancing’ in a bid to come out safe of the fierce battle against deadly Covid-19 or Coronavirus. India on its part has upped the ante against the pandemic, with Prime Minister Narendra Modi announcing a 21-day nationwide lockdown. This has left the common...

iWorld Over The Top Services
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/26/work-from-home.jpg?itok=1cdq13Gs
It’s learning time for honchos as they acclimatise to new workstations

Remote working is the new norm in the industry in these difficult times. With the governments across the crisis-hit countries announcing lockdown, even top-notch executives now have to confine their work space in a room.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required