Akash Banerji

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Voot guns for 100mn MAU with barrage of Originals, branded content innovation

Viacom18’s digital video-on-demand streaming service VOOT is celebrating its third anniversary with 100+ billion minutes of watch time. With a commitment to offer quality and differentiated content in the digital ecosystem backed with technology and insights, VOOT now aims to reach 100 million...

iWorld Over The Top Services
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Voot's target is the entire 250-300 million video viewer base: Akash Banerji

When digital platforms emerged, long-form content got a boost. But given today’s limited attention span of people, short form content is also in vogue. Spotting the need, media conglomerate Viacom18’s digital arm Voot has forayed into original short films segment.

iWorld Over The Top Services
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IDOS 2017: OTT is here to stay but may not replace pay TV

NEW DELHI: The over-the-top (OTT) medium is here to stay and cannot be put down, but the television medium will continue to survive in the face of this challenge in India.

Specials Event Coverage IDOS

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