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IPL & Rs 3,300 crore revenue: Thoughts to ponder

Can an Indian broadcast TV network imagine that it could gross $600 million in revenue– that is about Rs 4,200 crore - in one day?. That would indeed be the day.

iWorld Over The Top Services
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Colors continues as most watched pay TV Hindi GEC across genres

Network18/Viacom18’s flagship Hindi GEC Colors had climbed up to rank 3 in Broadcast Audience Research Council of India (BARC) weekly list of Top 10 Channels Across Genres on All Platforms in week 3 of 2020 (previous week or period).

Television TV Channels Viewership
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THE PASSION AND POWER OF THE IPL

MUMBAI: No other sport generates as much excitement in India as does cricket. No other sport unites a nation of 1.3 billion more than cricket. The world’s most popular T20 cricket league – the IPL – also does the same trick, but it takes it to a different level. It splits the nation into several...

MAM Marketing Brands
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Lux Toilet Soap becomes top brand in BARC Week 3 ratings

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 18 January and 24 January, 2020 respectively. The data reflects the top 10 advertisers and brands across genres on Indian television, including OOH screen, (U+...

MAM Marketing Brands
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English News viewership decline continues in week 3 of 2020

Viewership of English News channels continued a downward spiral in in week 3 of 2020 (Saturday, 18 January 2020 to Friday, 24 January 2020, week under review). Analysis of Broadcast Audience Research Council of India (BARC) data of 44 weeks between week 13 of 2019 and week 3 of 2020.

Television TV Channels Viewership

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