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BARC announces intent to initiate ‘one video view' measurement

MUMBAI: Media planners and buyers and marketers have repeatedly expressed their desire to have a way of tracking how much video is being watched, on TV, on the mobile handset and on OTTs as linear or video on demand. BARC India CEO Sunil Lulla says the monitoring agency may have a solution by 2021.

Television TV Channels Viewership
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Pocket Aces unveils talent management division Clout

KOLKATA: Pocket Aces, India’s leading digital entertainment company, unveiled new branding for its talent management division, labeling it “Clout”.Clout, which means the ability to influence, will focus on exclusively representing the digital industry’s finest and most popular faces.

MAM Marketing MAM
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Screenwriters Association announces nominees for Web Series category of SWA Awards 2020

MUMBAI: Screenwriters Association (SWA), the Indian guild of screenwriters and lyricists has announced the 13 nominees for the original series category of SWA Awards 2020. These series were nominated over three sub-categories: best original series - original comedy, best original series - original...

Television Production House Post Production
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"We are expanding our genres & focussing on chiselled storytelling": Juggernaut Productions' Samar Khan

Director and producer Samar Khan, who is known for his critically acclaimed war drama film Shaurya, is now weaving stories for digital platforms. Khan has now donned the hat of a creative producer for Avrodh on SonyLiv.

iWorld Over The Top Services
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"Looking at creating multinational co-funded and co-financed content": Applause Entertainment’s Sameer Nair

Many believe this is the golden age for content creators. Applause Entertainment is one of those at the forefront of creating digital content today. However, the company’s ambition isn’t just restricted to India but rather a global audience.

Television TV Channels People

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