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BARC week 41: Amazon and Flipkart lead top brands list

NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 10 October to 16 October 2020. The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating...

Television TV Channels Viewership
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Govt issues notices to Flipkart, Amazon for not displaying country of origin

The government has cracked the whip on e-commerce giants Amazon and Flipkart for not displaying mandatory declaration on products, including country of origin. According to a PTI report, the Ministry of Consumer Affairs has sent notices to the two e-tailers demanding explanations for non-compliance...

MAM Marketing MAM
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BARC week 40: Flipkart, Amazon enters top brand list

NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 3 October to 9 October 2020. The data reflects the top 10 advertisers and brands across genres in India television, 2+ Individuals, NCCS All demonstrating...

Television TV Channels Viewership
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How Flipkart & Amazon enter the festive season

NEW DELHI: Amidst Covid2019 pandemic, India's biggest e-commerce platforms, Flipkart and Amazon, have tightened their belts in readiness for the festive fervour. Tensions are running high as the companies are looking to outperform each other in the battle of mega sales. Flipkart is set to begin the...

MAM Marketing Brands
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How Samsung helped Flipkart find its missing ‘F’

Last week, Flipkart, a leading online etailer, started tweeting on its official twitter handle without using the alphabet ‘F’. Some of the words in its tweets were like ‘rom’, ‘itness’, ‘irst’, ‘inds’, and others. Ideally, these words are not part of the English language but if we prefix the...

MAM Marketing MAM

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