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Regional Music Consumption Hit A 3-Year High in 2019

Mumbai: India's No.1 music streaming app, Gaana’s annual report on the country’s music consumption trends registered an unprecedented demand for regional music. This genre accounted for more than 1 Bn music streams in Dec 2019, registering an incredible (8X) growth in the past 2.5 years - making...

MAM Marketing MAM
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Spotify’s Sunte Ja hits the high note with Indian consumers

MUMBAI: Spotify India’s first multi-lingual national TV-led campaign ‘Sunte Ja’ has struck a chord with consumers in the country with its strategic media mix of TV, OOH and Digital. This campaign follows Spotify’s first geo-localised and hyper-contextualised marketing campaign ‘There’s A Playlist...

MAM Marketing MAM
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MIB issues advisory to private TV channels to consider showing castings/credit/ titles in Indian languages

MUMBAI: In a move to make TV serials more understandable for mass audience, the Ministry of Information and Broadcasting (MIB) has advised all private satellite TV channels to consider displaying the castings or credits or titles of Hindi and regional language TV serials in the respective languages...

Regulators I&B Ministry
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Snapchat localised into 4 Indian languages

Snapchat is happy to announce its localization into 4 Indian languages – Hindi, Marathi, Gujarati and Punjabi.

iWorld Social Media
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Start the New Year with a high voltage of entertainment on Amazon Prime Video!

Amazon Prime Video enters the New Year with a power-packed lineup of entertainment across Indian and International titles for its prime members. With the onset of 2019

iWorld Over The Top Services

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