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Beauty & Lifestyle Virtual Round Table: Industry to discuss their next big move today

NEW DELHI: As we step into the post-pandemic era, beauty and lifestyle brands are hopeful of witnessing another ‘lipstick effect’ to boost up their dwindling cash reserves once again. The opportunities are endless as consumer sentiment is flaring up on account of savings they managed to do over the...

MAM Marketing MAM
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Market sentiments, ad volumes to go up with Onam

NEW DELHI:  Indiantelevision.com’s marquee virtual conclave exploring the scope of growth in Kerala ad market during the upcoming festive season, starting Onam, “The Comeback of Kerala: Onam Returns” wrapped up Wednesday noon with an impressive lineup of speakers sharing their deep insights into...

MAM Marketing MAM
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"There’s nothing called unbiased news, only the degree of bias changes": ABP Network's Avinash Pandey

The television news ecosphere is battling great image issues in India. Their over-the-top, arguably, frivolous, coverage of sensitive matters and in certain cases, their eyes turning blind to many important issues are attracting a lot of flak from viewers and in a few cases from advertisers alike.

Television TV Channels News Broadcasting
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Creative content, diversity, smart recommendation engine & community building are key to UGC platform growth

While the last few years have seen the rise of online premium content, several consumers have also emerged as creators. The boom of user-generated content (UGC) has led to the adoption of a plethora of apps other than traditional video-streaming platforms.

iWorld Over The Top Services
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How Parle G tackled distribution challenges during lockdown

MUMBAI: Distributing food supplies during a pandemic can be very challenging. While the central government has exempted biscuit manufacturers from the restrictions of the lockdown, Parle G was facing issues in some parts of the country as local authorities have not allowed transport of raw...

MAM Marketing MAM

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