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Whirlpool to sponsor ESPNcricinfo for IPL 2020

NEW DELHI: Whirlpool of India, a subsidiary of Whirlpool Corporation, world’s leading kitchen and laundry home appliance company, signs official sponsorship with ESPNcricInfo for IPL 2020. As part of the association, Whirlpool will bring alive the IPL fever through one-of-a-kind flagship shows,...

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Leveraging the power of IPL with limited outlays

MUMBAI: Newspapers and online news media have been flashing headlines how this company or that brand has invested huge outlays to get associated with the Dream11 Indian Premier League (IPL) as a sponsor. These numbers could cue that the IPL is out of bounds for in brand managers in mid-sized and...

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PhonePe readies to cash in on the IPL

NEW DELHI: Some call it the biggest advertising festival of the Asian subcontinent; others equate it with the Super Bowl of India. Amid the raining sixes, cartwheeling stumps and crowds cheering their respective teams, the Indian Premier League (IPL)  is the perfect platform that offers humungous...

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LupinLife's LupiSafe is official hygiene partner - digital for CSK

MUMBAI: LupinLife’s ‘LupiSafe Hand Sanitizer’ announced today its association as the Official Hygiene Partner - Digital for the three-time IPL champions Chennai Super Kings (CSK) in the thirteenth edition of the Indian Premier League (IPL 2020). LupiSafe, a LupinLife Consumer Healthcare sanitizer...

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Nippon Paint continues association with IPL Franchise

NEW DELHI: Nippon Paint (India) (Decorative Division), Asia Pacific’s leading paint manufacturer continues its association with the Chennai Super Kings (CSK) for the third time in a row, since its debut in 2018. Chennai Super Kings (CSK) is one of the most sought-after franchisees of the Indian...

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