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Mobile Premier League and Indian Cricket Captain Virat Kohli renew association

Bangalore: India’s biggest mobile gaming and skill monetisation platform Mobile Premier League (MPL) and Indian Cricket Captain Virat Kohli have renewed their association for another year. Kohli will continue to represent and endorse the brand across channels.

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Hotstar decodes the online video consumer, unveils India Watch Report 2019

Technology changes swiftly. However, sometimes, the market receptiveness for these changes is even faster. Take for instance some of the revelatory insights thrown by the latest ‘India Watch’ report by Hotstar. Consider the fact that Lucknow, Pune and Patna consume more video data than Hyderabad,...

iWorld Over The Top Services
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Star India's FY19 losses widen due to IPL

Star India’s bet with the Indian Premier League (IPL) seems to have made a dent in its pocket for the financial year ending March 2019. The company reported a loss of Rs 1216.13 crore as against a profit of Rs 287.69 crore a year ago, according to a report by Economic Times.

Television TV Channels GECs
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Fabindia’s association with IPL helped the brand record 40-50% growth

MUMBAI: While retailers across the country have been facing a decreased footfall in the stores, Fabindia’s partnership with the Indian Premier League this year helped it record a growth of up to 50 per cent. For a brand, that had never advertised on television before, this association with the big-...

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Duff & Phelps launches IPL brand valuation report 2019

MUMBAI: Duff & Phelps, the global advisor that protects, restores and maximizes value for clients, today announced findings from its IPL Brand Valuation Report 2019, a comprehensive study on brand values in the Indian Premier League (IPL).

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