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Mindshare wins ‘Media Network of the Year’ award at Cannes 2019

MUMBAI: Mindshare, the media agency network and part of WPP, recently got awarded ‘Media Network of the Year’ at one of the most coveted festival of creativity, Cannes Lions 2019. The agency won a Silver in the Media Lions category for HUL Lifebuoy’s ‘Infection Alert System’ and a Bronze in the...

MAM Media and Advertising Media Agencies
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Indian agencies win 7 metals on day 3 of Cannes Lions 2019

The third day at Cannes Lions 2019 turned out to be even better than the previous two for the Indian contingent as it packed home four silver and three bronze metals. The big wins came for Dentsu Webchutney, which won one silver and two bronze lions, Mindshare, which one silver and one bronze lions...

MAM Media and Advertising AD Agencies
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Mindshare's Anita Kotwani on balancing data and instincts for creative campaigns

The marketing world is currently standing at the intersection between data and creativity, mulling on the road to traverse to prepare better communication strategies in this world of technological advancements and smarter consumers.

MAM Marketing MAM
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Mindshare drives 28% increase in efficiency for PepsiCo

Mindshare, the media agency network that is part of WPP, has successfully provided seamless end-to-end reconciliation of the programmatic supply chain using blockchain for PepsiCo in partnership with Zilliqa Research, Rubicon Project, MediaMath, and Integral Ad Science.

MAM Marketing MAM
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Mindshare and GSK Brand Sensodyne develop senso-bot

Mindshare, the largest media agency from the GroupM umbrella, has created a first of its kind technology-driven chatbot exclusively for GSK brand Sensodyne.

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