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Myntra appoints Kiara Advani as brand ambassador

NEW DELHI: Myntra has appointed bollywood actress Kiara Advani, as its brand ambassador and nationwide celebrity endorser. Her mass appeal as a talented actor and fashion trendsetter is poised to accelerate conversations around Myntra’s apparel segments.

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Beauty & Lifestyle Virtual Roundtable: It is the best time for Indian customers

NEW DELHI: While the onset of the great Indian festive season with Onam might not have been the exact point of revival for the beauty and lifestyle industry, as many of the players were expecting it to be, it surely has set the ball rolling into a more positive direction, concluded the eminent...

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Beauty & Lifestyle Virtual Round-Table: Time to meet the creme de la creme

NEW DELHI- As consumers increasingly demand inclusivity, transparency and authenticity, beauty & lifestyle companies across price points are overhauling their operations, product assortments, and marketing tactics to stack up. At the same time, they’re navigating a new retail landscape, where...

MAM Marketing MAM
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Myntra begins promotions with Manish Malhotra for the second edition of Myntra Fashion Superstar

Mumbai: Myntra has initiated promotions to seek aspirants for the second edition of India’s only digital fashion influencer talent hunt, ‘Myntra Fashion Superstar-@MTV’, #MFSChangeTheConversation, the auditions for which have begun from August 14, 2020. The show is slated to go on-air in September...

MAM Media and Advertising Ad Campaigns
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Condé Nast India, Myntra, TLC, Discovery Plus join hands for a cause

NEW DELHI: Condé Nast India announces the launch of ‘Behind the Mask’, a mammoth, multilayered social awareness campaign with Myntra, helmed by a five-episode video series, to be showcased on TLC, TLC HD and Discovery Plus with a call-to-action that benefits Indian karigars (craftspeople). These...

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