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IPL brand valuation hits $6.3 bn in 2018

The year 2008 was the beginning of a new era for sports in India with the launch of the Indian Premier League (IPL). Statistics show that 93 per cent of all sports viewers in 2018 watched cricket content and a report by Duff & Phelps pegged the brand valuation of IPL in 2018 at $ 6.3 billion.

Television TV Channels Sports
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Kansai Nerolac launches with Royal challengers Bangalore ‘Colour Trails Wall Designs’, inspired through photo-walks

Kansai Nerolac Paints Ltd (KNPL), one of the leading paint companies in India launched their new offering, ‘Colour Trails Wall Designs’ with star players from the Royal Challengers Bangalore (RCB) team.

MAM Media and Advertising Ad Campaigns
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Nerolac, Royal Challengers Bangalore transform lives with ‘Man of the Match’ Grant

Staying true to its commitment of supporting skill development initiatives and to inculcate the spirit of performance amongst youth, Kansai Nerolac Paints Ltd (KNPL), one of the leading paint companies in India, in association with Royal Challengers Bangalore (RCB) announced its unique initiative...

MAM Marketing Brands
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Germin8 shares IPL 2019 social media insights report

The 2019 Indian Premier League is almost over. 4 teams have sealed playoff berths after 56 league matches and there was some riveting cricket played by all 8 teams. However, several stories headlined IPL 2019 and they garnered a lot of public interest. Captured all social media conversations in...

MAM Marketing Brands
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The Royal Challenge Sports Drink Bold League ends on a high

Over the last few months, local cricket teams from across 12 states and 53 cities took part in an exciting 2nd edition of the Royal Challenge Sports Drink Bold League.

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