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Shemaroo announces licensing agreement with Macmerise for iconic bollywood movie dialogues

MUMBAI: Shemaroo Entertainment Limited, India’s leading content house, today announced the collaboration of its official Bollywood licensing and merchandising brand, Yedaz with Macmerise, India’s largest licensee in the mobile accessories business across genres of superhero characters, movies,...

Television TV Channels Music and Youth
Data and creativity go hand-in-hand to create brand success

Even though artificial intelligence and machine learning are driving the course of content, much still relies on quality of content despite the world’s best technologies backing it. Nothing can beat good, relatable, and entertaining content, which rides on the back of data, to reach out to the...

MAM Marketing MAM
Shemaroo offers devotional content on Amazon Alexa

India’s leading content house Shemaroo Entertainment Limited will offer its popular devotional content on Alexa India Skill Store.

Television TV Channels Music and Youth
OTT platforms decipher primetime, popular content and creation of talent pool

With more than 30 OTT players in the Indian market, consolidation talks are just around the corner. At an event held by Promax, experts discussed several other pressing issues during a panel discussion named ‘OTT: To infinity and Beyond’ moderated by Big Synergy CEO Rajiv Bakshi.

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