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Bacardi Nh7 Weekender 11 goes virtual

The two-day #HappyAtHome edition on 5 and 6 Dec will feature artists performing from across the gl

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NEW DELHI: OML and Bacardi are all set to go virtual with the Bacardi NH7 Weekender festival this December. The 11th edition of the multi-genre, multi-city music festival will be held virtually on 5 and 6 December 2020 and can be streamed by fans across the country.

The two-day digital edition will feature an eclectic line-up of musicians. The festival will be streaming all three stages simultaneously — the Bacardi Stage, The Dewar's Stage and Breezer Vivid Stage — clocking 16+ hours of music by local artists and international talent.

This time around, fans will be able to host virtual parties during the stream, play games, take pictures in a virtual photo-booth, and join live parties along with artists and fans.

Adding to the engagement factor of the digital festival experience, the tickets for this year’s edition comes with exciting perks – from the opportunity to pre-buy into next year’s edition of the festival at a reduced price, as well as thoughtfully-curated memorabilia.

OML CEO Gunjan Arya said: “The Bacardi Nh7 Weekender has brought artists and fans together for over a decade and through the unique virtual festival experience, this is what our objective is this year as well. Bacardi’s support and Insider’s support has been instrumental in designing a highly immersive and interactive platform for this edition of the festival, which we’re extremely excited to unveil to fans of music everywhere. The festival will feature its signature programming mix of international and Indian indie musicians, and give fans to enjoy this unique experience together - albeit online.”

Insider.in founder and CEO Shreyas Sriniviasan said: “Over the years, the festival has brought people together to experience music with their favourite artists. It’s only natural that we continue to enable the same community experience, not just with the artists, but also with each other, this time digitally.”

"While bringing back the Weekender state of mind, we wanted to ensure utmost safety for all our artists and audiences," said Brand Bacardi India and south-east Asia senior brand manager Sameeksha Uniyal.

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