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MRUC adds Andhra Pradesh data to IRS Q3 2019 report

The council had already published Q3 report on 27 December sans AP’s data

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MUMBAI: Media Research Users Council (MRUC) on Monday released an updated report of Indian Readership Survey (IRS) for the third quarter of 2019 that includes data from Andhra Pradesh too. The quarter three report was already published on 27 December 2019 sans Andhra Pradesh’s data in the view of the sample short.

The report mentioned that Andhra Pradesh has sustained its level at 16 per cent in Q3, same as that in Q2 2019, in the category 'To Understand and Read the English Language Content', whereas it had marginally increased in Q1.

With respect to total readership and average issue readership, Andhra Pradesh reported a decreased performance at 26 per cent and 11.1 per cent respectively in Q3 against 28 per cent and 12.5 per cent in quarter two of 2019.

Since the southern state’s data was yet to incorporate in the Q3 report, the industry had to refrain from the comparative analysis and from publishing their all India numbers/rankings.

The IRS 2019 Q3 report is rolling average of the last quarter of 2017 and subsequent three quarters of (Q1+Q2+Q3) of 2019. The fieldwork covers between August 2019 and November 2019.

The report earlier had also failed to add the fieldwork data from Jammu and Kashmir affected because of administrative and political developments in the region.

The IRS Q3 report includes data of all India ranking for dallies, magazines and radio stations.

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