MAM Offers a Stroll Down ‘Korean Avenue’

Sought After Exclusive Korean Brands Including Cosrx, It’s Skin, Koelcia, Secret Key, Dermal, Bio

New Delhi: - Expanding its international portfolio to bring the best value-for-money products to its customers from Real Bharat, launched its new online store - ‘Korean Avenue’ - offering over 1,000 affordable Korean products such as beauty and cosmetics, fashion electronics and home & Kitchen appliances.

With the new addition of the K-Beauty range, ShopClues now has a total of 30+ international brands on its platform that are a huge hit among shoppers living in metros, Tier II/III/IV and beyond cities of India. Those looking for exclusive Korean K-Beauty and electronics products that have become quite a rage in India and globally, can now buy them online from ‘Korean Avenue’ that lists a range of exclusive products from brands like Cosrx, It’s Skin, Koelcia, Secret Key, Dermal, Bio Miracle,April Skin, Banila Co, Laneigeand Redbean.

‘Although Korean beauty brands entered the Indian market in 2013, they have caught the fancy of the Indian consumer across market segments only recently. With our new partners on board, and we have put together a portfolio of brands and products that is a combination of popular products and exclusive products. The ShopClues customer is both tech-savvy and trend-conscious, so we have got a tremendous response in the soft launch period. Overall, we are expecting a 15-20% uptick in total orders from cross-border trade.’” said Sanjay Sethi, Co-founder, and CEO,

Buyers who log on to can enjoy the affordable, durable and great looking range of products from ‘Korean Avenue’ that include fantastic choices in beauty, skincare, speakers and home decor. Some of the premium products like Korean Healing Bamboo Mat Rug, Secret Key Multi Cell Night Repair Ampoule, Serum, Toners, Face masks, etc. are among the exciting new products that will also be available under the new Korean Avenue range. Similar original Korean beauty products available at much higher cost on other platforms, however given our relationship we are able to pass on the price benefit to our customers.

S. No. 




Herbal & Hydrating Face Masks

Starts @ 89


Herbal Cleansing Foam and Gel

Starts @ 399


Lipstick, Nail paints & Eyeliner

Starts @ 200


Korean Make-up Products

Starts @ 490

Latest Reads
TOI innovates, brings out double newspaper during the weekend

On 19 September, the newspaper readers were in for a surprise as there was not one but two Times of India newspapers at the doorsteps of the readers. Initially, they were confused, but later they realised that the publisher had done this intentionally to seek their attention and create a richer...

MAM Marketing MAM
Edtech brand Great Learning tells perseverance is key to success

NEW DELHI: Great Learning has launched its first multi-film ad campaign featuring brand ambassador, Virat Kohli. The campaign consists of a series of ad films titled, ‘Power Ahead - Jo Seekhta Hai Wahi Aage Badhta Hai’. It focuses on the importance of lifelong learning and showcases how upskilling...

MAM Marketing MAM
IPL partner Cred launches TVC with Anil Kapoor

NEW DELHI: CRED, a high-trust community of creditworthy individuals, merchants and institutions, has come on board as the official partner of the most awaited event of the year, the Indian Premier League 2020. CRED has kickstarted the journey of making this year’s IPL more rewarding for all players...

MAM Marketing MAM
Policybazaar's new spot pushes health & term life insurance

NEW DELHI: has launched its new television campaign “AapKiSideHai”. The ad campaign features Policybazaar’s brand ambassador, Akshay Kumar, highlighting the brand's promise of embracing a holistic customer-centric approach while helping to bridge the insurance protection gap in...

MAM Marketing Brands
AI-based chess board maker Square Off introduces two new products

Harish Thawani, the founder of Nimbus and Neo Sports is one mean competitor who loves the mental battle the game of chess provides. Are there any other players amongst media executives who want to rise up to the challenge? This one is for Thawani and for them.

MAM Marketing MAM
PHD Appoints Monaz Todywalla as CEO for India

Mumbai: PHD, part of Omnicom Media Group, has roped in Monaz Todywalla as its new chief executive officer for India. Prior to joining PHD India, Monaz held the role of VP of growth & strategy at Wavemaker India. PHD APAC CEO James Hawkins said, “We could not have asked for a more experienced,...

MAM Marketing MAM
Somany Ceramics styles Mumbai Airport

Somany Ceramics Limited, an internationally acclaimed organization that specializes in ceramics and allied products segment and known to be a leader in design and innovation, has recently executed an outdoor campaign at Mumbai International Airport. The campaign was done in association with Times...

MAM Marketing MAM
Whirlpool to sponsor ESPNcricinfo for IPL 2020

NEW DELHI: Whirlpool of India, a subsidiary of Whirlpool Corporation, world’s leading kitchen and laundry home appliance company, signs official sponsorship with ESPNcricInfo for IPL 2020. As part of the association, Whirlpool will bring alive the IPL fever through one-of-a-kind flagship shows,...

MAM Marketing MAM
22feet Tribal Worldwide ropes in Amrit Panigrahi to lead transformation consulting & technology practice

NEW DELHI: In a move to bolster its digital transformation and brand experience offering, 22feet Tribal Worldwide, part of the DDB Mudra Group, has appointed Amrit Panigrahi to lead its transformation consulting and technology practice. Amrit will closely work with  22feet Tribal Worldwide...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required