MAM Offers a Stroll Down ‘Korean Avenue’

Sought After Exclusive Korean Brands Including Cosrx, It’s Skin, Koelcia, Secret Key, Dermal, Bio

New Delhi: - Expanding its international portfolio to bring the best value-for-money products to its customers from Real Bharat, launched its new online store - ‘Korean Avenue’ - offering over 1,000 affordable Korean products such as beauty and cosmetics, fashion electronics and home & Kitchen appliances.

With the new addition of the K-Beauty range, ShopClues now has a total of 30+ international brands on its platform that are a huge hit among shoppers living in metros, Tier II/III/IV and beyond cities of India. Those looking for exclusive Korean K-Beauty and electronics products that have become quite a rage in India and globally, can now buy them online from ‘Korean Avenue’ that lists a range of exclusive products from brands like Cosrx, It’s Skin, Koelcia, Secret Key, Dermal, Bio Miracle,April Skin, Banila Co, Laneigeand Redbean.

‘Although Korean beauty brands entered the Indian market in 2013, they have caught the fancy of the Indian consumer across market segments only recently. With our new partners on board, and we have put together a portfolio of brands and products that is a combination of popular products and exclusive products. The ShopClues customer is both tech-savvy and trend-conscious, so we have got a tremendous response in the soft launch period. Overall, we are expecting a 15-20% uptick in total orders from cross-border trade.’” said Sanjay Sethi, Co-founder, and CEO,

Buyers who log on to can enjoy the affordable, durable and great looking range of products from ‘Korean Avenue’ that include fantastic choices in beauty, skincare, speakers and home decor. Some of the premium products like Korean Healing Bamboo Mat Rug, Secret Key Multi Cell Night Repair Ampoule, Serum, Toners, Face masks, etc. are among the exciting new products that will also be available under the new Korean Avenue range. Similar original Korean beauty products available at much higher cost on other platforms, however given our relationship we are able to pass on the price benefit to our customers.

S. No. 




Herbal & Hydrating Face Masks

Starts @ 89


Herbal Cleansing Foam and Gel

Starts @ 399


Lipstick, Nail paints & Eyeliner

Starts @ 200


Korean Make-up Products

Starts @ 490

Latest Reads
Myntra accelerates digital transformation journey with Microsoft Cloud

MUMBAI: Myntra, one of the leading destinations for fashion and lifestyle, has partnered with Microsoft to accelerate its digital transformation and offer an unmatched experience to its customers. Leveraging Microsoft Azure, Myntra is focused on innovation, speed, and agility to strengthen its...

MAM Marketing Brands
The Next station for One Take Media Co. is Marathi Kids

MUMBAI: India is a land of diversity. We are diverse in our cultures, traditions and languages and yet we believe in Unity in Diversity. We are perhaps the richest country in the world, in terms of spoken languages. Exhibiting a baffling range of linguistic diversity, India is a home to many. The...

MAM Marketing MAM
Sula Vineyards Launches India’s first wine in a can Dia Sparkler

MUMBAI: Sula Vineyards, India’s largest and most awarded winery is taking its brand ethos of innovation one step further with the launch of India’s first Wine-In-A-Can – Dia Sparkler, in an attractive can design and in two variants of red and white wine.  

MAM Marketing Brands
McDowell’s No1 Soda all set to enable yaars to celebrate and create music at No1 Yaari Jam Pads

MUMBAI: Over the years, McDowell’s No1 Soda has always brought alive the essence of friendship & Yaari through its unique experiences that were expressed through music as a form of expression. Through its No1 Yaari Jam Originals, the brand brought together celebrity musicians to bond,...

MAM Marketing MAM
Beluga Signature bartender program 2020: It is all about balance

MUMBAI: For the fifth year running, a luxury Russian vodka brand – Beluga - announces long-awaited launch of their annual international bartending program Beluga Signature. This multistage on-trade initiative encompasses an exclusive pop-up Bartending School and creative competition across seven...

MAM Marketing MAM
InsuranceDekho appoints insurance stalwart Deepak Sood as a Non – Executive Director

MUMBAI: InsuranceDekho announces appointment of Mr. Deepak Sood as a Non-Executive Director in the board of directors of the Company. With Deepak’s vast experience in the insurance space, he adds to InsuranceDekho’s ability to grow at a much faster pace. At InsuranceDekho, Deepak will be involved...

MAM Media and Advertising People
Publicis India to manage integrated communications mandate of UPES

MUMBAI: Publicis India has won the integrated communications mandate of UPES, a multi-disciplinary and specialisation-focused university. The agency would be providing full-service responsibilities including advertising, strategy, experiential, and other suitable offerings. The account will be...

MAM Media and Advertising Account
Himalaya Baby Care launches Gentle Baby Laundry Wash-A Liquid laundry wash for baby clothes

MUMBAI: The Himalaya Drug Company, India’s leading homegrown wellness brand, launches ‘Gentle Baby Laundry Wash’ specially formulated for baby clothes. Infused with naturally derived cleansing agents and herbs with antibacterial properties, it effectively helps kill up to 99.9%* of germs. Parents...

MAM Marketing MAM
India edition of Admitad Lounge Sets Business Networking in the Real Party Mode

MUMBAI: The 8thedition of Admitad Lounge, organized for the digital and affiliate marketing industry took place at Loft by the Clock Tower, Gurgaon, reflecting that affiliate marketing industry is an interesting and evolving field held together by highest professional ethics and full of exciting...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories