MAM

Sula Vineyards Launches India’s first wine in a can Dia Sparkler

The concept of wine in a can is blooming globally

https://us.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/02/19/dia.jpg?itok=3zZFJDZE

MUMBAI: Sula Vineyards, India’s largest and most awarded winery, is taking its brand ethos of innovation one step further with the launch of India’s first Wine-In-A-Can – Dia Sparkler, in an attractive can design and in two variants of red and white wine.  

Dia, a decade-old-brand, was to date sold only in bottles, and is fondly remembered by many as their ‘first wine’ with nostalgia! When Sula wanted to launch the country’s first wine in a can, Dia was the perfect choice. This sweet, bubbly and refreshing drink needs no mixers, corkscrews or swirling to enjoy; it’s easy to carry and crack open straight from the fridge. Pour it in a tall glass full of ice with a dash of lime or sip a chilled can straight up. A package that expresses perfection, pampering and style, Dia epitomises the good life – in a convenient way. 

Low in alcohol at 8 per cent ABV in line with strong beer, both variants, red and white, are appealing to men as it is to women. It is paired up for every occasion be it house parties, pool parties or a day at the beach! With MRP Rs 180 for a 330ml can, this convenient drink is surely meant to give the right bang for the buck! 

Introduced at a time where ‘on the go’ is the need of the hour to match our fast paced lives, the concept of wine in a can is blooming globally. Nielsen reports off premise canned wine sales for the 52-week period ending June 15, 2019, has risen 69 per cent from the previous year, totalling $79.3 million in sales so far in the US, according to a Neilsen report.  

Sula Vineyards founder-CEO Rajeev Samant said, “At Sula, we are always on the lookout to bring new experiences to our customers. We are thrilled to bring the iconic Dia in a brand new avatar! It is India’s first wine sparkler in a can. Not just convenience, this drink promises all things light, bubbly and refreshing."

Latest Reads

https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/31/anil.jpg?itok=6Aresp61
Godrej Interio releases ‘Work From Home’ guide

MUMBAI:  Godrej Interio has announced the release of its exclusive guide: ‘Stay Healthy. Be Productive’ – a ‘Work From Home’ guide that reveals the challenges and solutions for the modern-day home-office setups.

MAM Marketing MAM
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/31/wunderman.jpg?itok=MKiO4GFo
Wunderman Thompson encourages consumers to work out while staying in

MUMBAI:   With India going into lockdown for a longer period, it has become even more difficult for health enthusiasts to continue their regular workout regime. Parag Milk Foods, for its sports nutrition brand ‘Avvatar’, had come up with a campaign encouraging consumers to continue with their daily...

MAM Media and Advertising Ad Campaigns
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/31/caffeine_0.jpg?itok=d0mEqDfk
mCaffeine partners with Clinikk to provide free medical facilities for the employees and their families in the current COVID-19 pandemic

MUMBAI: mCaffeine, India’s fastest growing caffeine infused personal care brand has partnered with Clinikk, the healthcare startup to provide free medical facilities for the employees and their families in this current 21 day lockdown due to COVID-19 pandemic.  

MAM Marketing MAM
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/31/POKERS.jpg?itok=Le0_l0RW
The Big Stack Poker University joins hands with 9Stacks to produce professional poker players

The Big Stack, India’s first ever poker university, has collaborated with another gaming giant 9stacks to revolutionize the world of poker in their own unique way. With this partnership the aspiring poker players in the country will get a dedicated platform to acquire all the inimitable skills...

MAM Marketing MAM
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/31/marcom_0.jpg?itok=FUHoGOca
The Marcom Avenue wins integrated marketing mandate for Vertel Digital

MUMBAI: The Marcom Avenue is a data-driven integrated marketing agency that has been appointed to lead the integrated marketing communications for Vertel Digital, India’s leading provider of wireless-radio communication equipment. During the tenure, The Marcom Avenue will be responsible for all the...

MAM Media and Advertising Account
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/31/INOX.jpg?itok=brxn3g4j
Team INOX Unlocks Imagination During The 21-Day Lockdown

MUMBAI: With a view to contain the spread of COVID-19, Prime Minister Narendra Modi had announced a 21-day lockdown across the country, which is still in force. The lockdown means that all the citizens of the country are required to stay in the confines of their homes.

MAM Marketing MAM
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/31/groupm.jpg?itok=nH0sSI8c
Consumers react more positively to television ads: GroupM report

MUMBAI: Consumers react more positively to television ads and around 37 per cent of consumers feel digital ads are too intrusive, reveals the recently released “Consumer Trust In Digital Marketing” report by GroupM. The report was created based on a survey of 14,000 consumers in 23 countries with...

MAM Marketing MAM
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/31/AMBANI.jpg?itok=xfWMmiBv
RIL announces Rs 500 crore contribution to PM CARES Fund

MUMBAI: Reliance Industries Ltd (RIL) announced a donation of Rs 500 crore to PM CARES Fund in response to the call by the prime minister to support the nation’s fight against the Coronavirus onslaught. RIL also informed that in addition to the financial contribution to the PM’s Fund, the company...

MAM Marketing MAM
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/31/sharechat.jpg?itok=oXeQlDa_
Sri Sri Tattva runs #AskSriSriTattva campaign in regional languages on ShareChat

MUMBAI: Amidst COVID19 crisis worldwide, Sri Sri Tattva has announced a four-day #AskSriSriTattva campaign on ShareChat platform, in seven major regional languages including Hindi, Gujarati, Marathi, Tamil, Telugu, Malayalam and Kannada. The four-day campaign launched by the brand aims to drive...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required