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14 percent of Valentine gifts were from men to men, says Bombay Shaving Company

The company registered a growth of 120 percent overall growth in number of orders

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MUMBAI: Valentine’s season is a great occasion for brands to make connections with the masses. For people, this day is about celebrating love, togetherness and experiencing butterflies in the stomach. But for Bombay Shaving Company, it was about experiencing a rush of orders and spike in sales. The company registered a growth of 120 per cent overall growth in number of orders in 2020 as compared to last Valentine’s Day.

Bombay Shaving Company, which is in the men’s grooming industry, offers men’s skincare, shaving, beard-care and bath-care products. While V-Day gifting did quite take off and ended on a high! What’s interesting was the kind of gift personalization requests the brand received from across the world.

*This trend report is based upon the anonymized and aggregated insights collected on Bombay Shaving Company platforms during Valentine's week. This information is made available by the company for educational purposes as well as to give out general information on the trends observed during Valentine’s week*

Bombay Shaving Company also mentioned aalsi, potato, chut*ya, shaktimaan and momo as the five most common words used as a nickname for a partner.  

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Pride rules

This Valentine’s season was all about expressing love regardless of any gender. 14 per cent of the gifts were ordered by men for men.

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Celebrate being single

One out of six gifts were gifted from men to themselves #SelfLove

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Getting into a committed relationship

1483 proposals through sending out personalized gifts.

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Other interesting insights:

· 7 per cent of the customers sent gifts to multiple partners. Valentines can be heavy on pockets for them!

· Enticing, Tantalizing and Sensualizing summed up 5 per cent of the gift hamper cover visuals.

· 40 percent of the gifters seemed hardcore Bollywood fans – Tan Tana Tan Tan Tan tara, Tu Cheez badi hia mast mast , were some of the songs that got their space on the gift hamper cover.

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