14 percent of Valentine gifts were from men to men, says Bombay Shaving Company

The company registered a growth of 120 percent overall growth in number of orders

MUMBAI: Valentine’s season is a great occasion for brands to make connections with the masses. For people, this day is about celebrating love, togetherness and experiencing butterflies in the stomach. But for Bombay Shaving Company, it was about experiencing a rush of orders and spike in sales. The company registered a growth of 120 per cent overall growth in number of orders in 2020 as compared to last Valentine’s Day.

Bombay Shaving Company, which is in the men’s grooming industry, offers men’s skincare, shaving, beard-care and bath-care products. While V-Day gifting did quite take off and ended on a high! What’s interesting was the kind of gift personalization requests the brand received from across the world.

*This trend report is based upon the anonymized and aggregated insights collected on Bombay Shaving Company platforms during Valentine's week. This information is made available by the company for educational purposes as well as to give out general information on the trends observed during Valentine’s week*

Bombay Shaving Company also mentioned aalsi, potato, chut*ya, shaktimaan and momo as the five most common words used as a nickname for a partner.  


Pride rules

This Valentine’s season was all about expressing love regardless of any gender. 14 per cent of the gifts were ordered by men for men.


Celebrate being single

One out of six gifts were gifted from men to themselves #SelfLove


Getting into a committed relationship

1483 proposals through sending out personalized gifts.


Other interesting insights:

· 7 per cent of the customers sent gifts to multiple partners. Valentines can be heavy on pockets for them!

· Enticing, Tantalizing and Sensualizing summed up 5 per cent of the gift hamper cover visuals.

· 40 percent of the gifters seemed hardcore Bollywood fans – Tan Tana Tan Tan Tan tara, Tu Cheez badi hia mast mast , were some of the songs that got their space on the gift hamper cover.

Latest Reads
Staying Active At Home Can Be Rewarding, Find Out How

MUMBAI: The nation is under a lockdown, and it's best advised to stay home to curb the spread of coronavirus. In these times,  StepSetGo, a fitness tracking platform has changed their tracking algorithm to favour the users to gain extra benefits. StepSetGo is literally #CountingOnYou to experience...

MAM Marketing MAM
Medlife provides workforce with medical insurance cover for Covid-19

MUMBAI: Medlife an e-Health platform announced extension of medical insurance cover for its employees to include Covid-19. This is applicable to all employees, which includes about 1,700 on-roll and 1,200 off-roll employees. Being in the business of delivering medicines to the doorsteps of millions...

MAM Marketing MAM
Social Beat campaigns for #StaySafeSaveWater

MUMBAI: Social Beat, an independent digital marketing agency, launched the campaign #StaySafeSaveWater to create awareness to conserve water during the times of the global pandemic, 'Covid-19'.  In a series of posts on its social handles, Social Beat used the backdrop of beautiful locations such as...

MAM Marketing MAM
The Zoom Studios launches #StuckWithYou initiative

MUMBAI: The Zoom Studios, with its new initiative ‘#StuckWithYou’, offers curated content that inspires everyone to convert these tough times into fond memories. Akin to the brand ethos of presenting powerful and real-life narrative, The Zoom Studios’ #StuckWithYou brings stories and experiences...

MAM Marketing MAM

MMUMBAI: BACARDÍ NH7 Weekender and OML will be announcing a series of online music festivals that will bring together artists across genres to live stream performances every weekend starting Friday 27th March.

MAM Marketing MAM
Reckitt Benckiser commits £32 mn as a part of ‘RB Fight for Access Fund’ to fight against Covid-19

MUMBAI: Reckitt Benckiser (RB), a consumer health and hygiene company, today launched the RB fight for access fund to improve access to health, hygiene and nutrition for all. As part of this fund, an additional £32 million has been mobilized to address the urgent collective fight against the spread...

MAM Marketing MAM
13% upsurge in advertising FCT during Covid-19: BARC-Nielsen report

NEW DELHI: The global Covid-19 pandemic has been hitting businesses across the globe hard. It was being estimated that the trickledown effect will eventually find its way in the advertising industry as well. But if the latest BARC Nielsen report is to be believed, that might really not be the case. 

MAM Marketing MAM
As PM Modi announces pan-India lockdown to fight coronavirus, doctors on VMate tell what we should do

At 8 pm on Tuesday, Prime Minister Narendra Modi appeared on the national television and putting end to all speculations, announced a strict 21-day country-wide lockdown to prevent spread of Covid-19 aka Coronavirus. This was also a declaration of India entering a decisive stage in the war against...

MAM Marketing MAM
Brands alter logos to spread awareness on social distancing

MUMBAI/NEW DELHI: If there’s something sacred for any brand, it is the logo! A logo is like the skin to a brand’s soul. It is what distinguishes the brand from competitors and makes it identifiable with a distinctive character of its own. For decades, brands have invested significantly in promoting...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required