All Indians Matter in Apple Podcasts, Spotify top picks

Spotify features it this month in ‘News & Politics’ section

The All Indians Matter podcast has been featured as the top pick in Apple Podcasts’ ‘New & Noteworthy’ section and has shot up to No 11 on the Apple India charts after debuting at No 24. Earlier this month, it was among the top picks in Spotify’s ‘News & Politics’ section.

The All Indians Matter podcast is helmed by former journalist Ashraf Engineer and is presented by IdeaBrew Studios. It was launched on Independence Day eve this year. The podcast is a home for commentary and conversations with and about India on issues that matter.

The podcast features commentary by Engineer – who held leadership positions in some of India’s top newsrooms and continues to write for various publications and platforms besides making radio appearances for international radio stations. It also features conversations with experts on issues ranging from the economy to agriculture, the media and everything in between.

The weekly podcast has 16 published episodes already and is available on Spotify, JioSaavn, Apple Podcasts, Google Podcasts and Hubhopper. About 20% of its listenership is from countries other than India and 80% of the audience is between 18 and 30 years of age. The show has also seen steady subscriber growth across platforms since launch.

“I launched in early 2020 as a digital home for high-quality commentary on issues that matter to India. The idea was to explain how various events matter to citizens’ lives and why they should care about them. I was fortunate to receive the support of some veteran journalists and commentators, who contributed to the website. A few months later, IdeaBrew Studios suggested I extend the effort to a podcast – an idea that excited me,” said Engineer, who is now part of a strategic communication consultancy but retains his journalistic sensibility and links.

Aditya Kuber, co-founder of IdeaBrew Studios, said: “Our studio is a digital-age storyteller. We present quality content across genres, from news commentary to sports and lifestyle. All Indians Matter is special because it was our first presentation and we couldn’t be happier with its success. Amid the media noise and clutter, audiences are craving content that truly makes sense of their world for them – especially in the audio format. So, there is space for quality commentary on current affairs and national issues. Engineer, with his journalism background of nearly two decades in media organisations, has the right credentials for it. That it’s working is evident in the way audiences – especially the young – are taking to the podcast and also in the recognition the platforms are giving it.”

For more information, contact Aditya Kuber on

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