MAM

Canon India jumps into festive fray

https://us.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/20/Canon%20India.jpg?itok=I2NwFWKO

KOLKATA: For any Bengali worth his rosogulla, there can be no greater festival than Durga Puja. And so, not just the people in the country’s east but also major companies located there are gearing up for the festivities. 

In keeping with the celebratory mood, digital imaging company Canon India is going all out with a comprehensive ad campaign comprising print and radio as well as placement of point-of-sale material featuring brand icon Anushka Sharma at all Canon retail outlets. 

The campaign, a mix of above-the-line (ATL) and below-the-line (BTL), focuses on Canon’s digital compact and DSLR camera range. The company has kicked-off a new TV commercial featuring its digital SLR EOS 70D being rolled out from this month. New models too have been launched ahead of Durga Puja.

But, it doesn’t end there. For Canon, it is more about strengthening its connect with consumers in the most effective way, a Kolkata-based brand analyst pointed out. 

Speaking about business in the eastern region, Canon India executive vice president Alok Bharadwaj said that despite the economic slowdown, the company has achieved 27 per cent growth in the DSLR business in the eastern region and has maintained a steady growth rate of 10 per cent across India.

“The current DSLR India market with 2.5 lakh units is expected to grow to 5 lakh units in three years. By expanding offerings with variants of combos and discounts between 10 and 40 per cent, we are preparing for a strong foothold in this segment,” he said.

Latest Reads

https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/ads.jpg?itok=-yWWQdy4
Brands shift ad spends to digital platforms to tide over COVID-19 crisis

MUMBAI/NEW DELHI: The emergence of COVID-19 has thrown the near-to-mid-term strategies of businesses off-track. Global media ad spending has been hit as well. According to industry experts, the long-term impact will be positive. However, the next quarter is going to be very crucial for the...

MAM Marketing Brands
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/BARC.jpg?itok=l97_lPkh
Ad FCT sees 15% jump amidst COVID-19 lockdown: BARC Nielsen report

NEW DELHI: BARC India and Nielsen released the second edition of their insights into TV, smartphone and audience behaviour in the wake of COVID-19 earlier this evening. As per the new data, covering data of week 11-12, average daily FCT in the week grew by 15 per cent, adding six lakh seconds, as...

MAM Marketing Brands
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/rb.jpg?itok=XLOmrw_C
Reckitt Benckiser issues first global gender pay report

MUMBAI:  As part of its commitment to diversity and inclusion, gender equality and corporate transparency, Reckitt Benckiser today reported on gender pay in its top five markets around the globe in the company’s first global Gender Pay Report.  As one of the first FTSE 100 companies to go beyond...

MAM Marketing MAM
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/pokwer.jpg?itok=niWVEKOB
PokerBaazi.com to donate Rs.10 lakhs to fight off Covid-19, help daily wage workers

MUMBAI: As a humble contribution towards defeating the pandemic spread across the entire country, PokerBaazi.com, a leading online gaming platform, has stepped forward to donate a minimum of Rs 10 lakhs to support India’s battle against Covid-19 by associating with Dehi Youth Welfare Association (...

MAM Marketing MAM
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/tattvan.jpg?itok=aaOdHQ0s
Tattvan launches a new initiative “Swastha Samarth” for all amid lockdown

MUMBAI: Tattvan, the first-of-its-kind telemedicine healthcare E-clinics has introduced - “Swastha Samarth” Initiative to support during the lockdown situation in India. Through this initiative, Tattvan is empowering medical practitioners and professionals to continue with patient care and...

MAM Marketing MAM
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/Closed.jpg?itok=CTMVhjM6
MSME sector under the yoke of COVID-19 lockdown; agencies bear the brunt

NEW DELHI/MUMBAI: India, just like the rest of the world, is staring at a bleak economic future on account of the nationwide lockdown caused by COVID-19. Already its GDP growth is at a decadal low. Adding to the cup of woes, productions are now being shut and many businesses are expecting a...

MAM Media and Advertising Media Agencies
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/Goutam-Rakshit.jpg?itok=R0Y8a9cs
Industry bids farewell to ad maverick Goutam Rakshit

Who can forget the devil slithering around in his green cape and his malicious smirk in TVCs and ads to hawk Onida - a TV brand - in the eighties and nineties? And of course, the memorable catchline: “Neighbour’s envy Owner’s pride.”.

MAM Marketing MAM
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/01/concert.jpg?itok=hgkc8Cgc
T-Series and RED FM announce an all-star fundraiser ‘The Care Concert’

MUMBAI: Private radio networks 93.5 RED FM and music label company T-Series have brought a brand-new digital initiative ‘The Care Concert’ on 11 April 2020, 6 pm onwards. While everyone is at home during the 21-day lockdown, both the brands thought of collaborating for an initiative, which helps in...

MAM Marketing MAM
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/01/mma_1.jpg?itok=tlSGpp1B
MMA India announces new categories, calls for entries to 2020 SMARTIES awards

MUMBAI: The Mobile Marketing Association has announced new categories for the ninth edition of SMARTIES India Awards 2020, scheduled for September in Mumbai, India. The SMARTIES are the world’s only global mobile marketing awards programme honouring innovation, creativity and success, and MMA is...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required