MAM

Gas-O-Fast signs on Saurabh Shukla and Biswanath Basu

The campaign was conceptualized by ADK Fortune

https://us.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/02/17/gasofast.jpg?itok=ExexIbse

MUMBAI: Mankind Pharma’s Gas-O-Fast, known for its natural antacids, is focused on establishing a stronger presence across the nation. They recently got Saurabh Shukla and Biswanath Basu on board as brand ambassadors for their new campaign. Saurabh Shukla is a well-known face at a Pan-India level whereas Biswanath Basu is particularly popular in the eastern states. Both these celebrities will help tap into new markets, bringing certain credibility on deck for the brand to take advantage of.

Keeping in mind both the actor’s forte – a brilliant comic timing – the new campaign is designed in a fun and quirky way. The humour being evoked in the film stems from something close to the product world – heartburn – coming alive in both, its literal and metaphorical sense.

Commenting on the campaign, Mankind Pharma DGM Joy Chatterjee said, “It was time for us to broaden our market base by establishing our presence across the country. This venture demanded fresh pieces of communication with acclaimed celebrities for higher brand recall. Thus, Saurabh Shukla and Biswanath Basu became a fitting choice for us.”

The campaign was conceptualized and executed by ADK Fortune, a WPP agency. managing partner Subroto Pradhan added, “It was important to play on the discomfort of heartburn. We thought in a category which mostly rides on the problem-solution approach, a tinge of humour that brings out the ‘jalan’ as an emotion could do the trick. And who could better deliver that than Saurabh and Biswanath.”

Latest Reads

https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/28/ssg.jpg?itok=uWSj696L
Staying Active At Home Can Be Rewarding, Find Out How

MUMBAI: The nation is under a lockdown, and it's best advised to stay home to curb the spread of coronavirus. In these times,  StepSetGo, a fitness tracking platform has changed their tracking algorithm to favour the users to gain extra benefits. StepSetGo is literally #CountingOnYou to experience...

MAM Marketing MAM
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/27/medlife.jpg?itok=SWKY8cLe
Medlife provides workforce with medical insurance cover for Covid-19

MUMBAI: Medlife an e-Health platform announced extension of medical insurance cover for its employees to include Covid-19. This is applicable to all employees, which includes about 1,700 on-roll and 1,200 off-roll employees. Being in the business of delivering medicines to the doorsteps of millions...

MAM Marketing MAM
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/27/social.jpg?itok=XYs4tYvG
Social Beat campaigns for #StaySafeSaveWater

MUMBAI: Social Beat, an independent digital marketing agency, launched the campaign #StaySafeSaveWater to create awareness to conserve water during the times of the global pandemic, 'Covid-19'.  In a series of posts on its social handles, Social Beat used the backdrop of beautiful locations such as...

MAM Marketing MAM
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/27/jagdish.jpg?itok=_xign7Au
The Zoom Studios launches #StuckWithYou initiative

MUMBAI: The Zoom Studios, with its new initiative ‘#StuckWithYou’, offers curated content that inspires everyone to convert these tough times into fond memories. Akin to the brand ethos of presenting powerful and real-life narrative, The Zoom Studios’ #StuckWithYou brings stories and experiences...

MAM Marketing MAM
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/27/bacardi.jpg?itok=jZFsjjX_
HAPPINESS COMES HOME THIS WEEKEND WITH BACARDI NH7 WEEKENDER

MMUMBAI: BACARDÍ NH7 Weekender and OML will be announcing a series of online music festivals that will bring together artists across genres to live stream performances every weekend starting Friday 27th March.

MAM Marketing MAM
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/27/hhh.jpg?itok=mMln3rQ0
Reckitt Benckiser commits £32 mn as a part of ‘RB Fight for Access Fund’ to fight against Covid-19

MUMBAI: Reckitt Benckiser (RB), a consumer health and hygiene company, today launched the RB fight for access fund to improve access to health, hygiene and nutrition for all. As part of this fund, an additional £32 million has been mobilized to address the urgent collective fight against the spread...

MAM Marketing MAM
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/27/barc.jpg?itok=NI4AVTGP
13% upsurge in advertising FCT during Covid-19: BARC-Nielsen report

NEW DELHI: The global Covid-19 pandemic has been hitting businesses across the globe hard. It was being estimated that the trickledown effect will eventually find its way in the advertising industry as well. But if the latest BARC Nielsen report is to be believed, that might really not be the case. 

MAM Marketing MAM
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/27/vmate-corona.jpg?itok=uZq5Z6hy
As PM Modi announces pan-India lockdown to fight coronavirus, doctors on VMate tell what we should do

At 8 pm on Tuesday, Prime Minister Narendra Modi appeared on the national television and putting end to all speculations, announced a strict 21-day country-wide lockdown to prevent spread of Covid-19 aka Coronavirus. This was also a declaration of India entering a decisive stage in the war against...

MAM Marketing MAM
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/27/Brands.jpg?itok=OIKRggTw
Brands alter logos to spread awareness on social distancing

MUMBAI/NEW DELHI: If there’s something sacred for any brand, it is the logo! A logo is like the skin to a brand’s soul. It is what distinguishes the brand from competitors and makes it identifiable with a distinctive character of its own. For decades, brands have invested significantly in promoting...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required