McDowell’s No1 Soda all set to enable yaars to celebrate and create music at No1 Yaari Jam Pads

Takes the pads to 4 cities with Hungama & Hungama Artist Aloud

MUMBAI: Over the years, McDowell’s No1 Soda has always brought alive the essence of friendship & Yaari through its unique experiences that were expressed through music as a form of expression. Through its No1 Yaari Jam Originals, the brand brought together celebrity musicians to bond, collaborate and create original music. Its experiential platform- No1 Yaari Jam Fest- a music festival that brought friends together to bond over a shared interest of music and take back yaari memories while featuring renowned artists to jam live on stage. This year, it has deep dived into being an enabler of music through No1 Yaari Jam Pads by providing a platform for yaars to come together, collaborate, jam and bond over music.

With a belief that music has the power to strengthen the bonds of yaari and build new friendships, McDowell’s No1 Soda has associated with Hungama & Hungama Artist Aloud to launch No1 Yaari Jam Pad across 4 cities – Bangalore, Kolkata, Mumbai and Chandigarh. These fully equipped jam pads are one-of-its-kind platform where music enthusiastic yaars can collaborate with likeminded people to create new music and showcase their stories to the whole world.

The No1 Yaari Jam Pads have been curated to offer facilities for audio recording and music video recording along with access to renowned artists to interact and help them fine tune their music. Original music videos and content from the sessions at No1 Yaari Jam Pads will be driven on digital platforms of McDowell’s No1 Soda, No1 Yaari Jam, Hungama and Hungama Artist Aloud. This year McDowell’s No1 Yaari Jam Pads have provided opportunities to multiple bands like EKA, The Sylvester Trio, Alaap and The Band, Malang, Underground Authority and many more to perform at No1 Yaari Jam Fests across the country with these renowned artists and have performed live in front of thousands of people.

No1 Yaari Jam Pad is part of the strategic partnership between McDowell’s No1 Soda and Hungama, India’s leading digital entertainment company. Together, McDowell’s No1 Soda & Hungama through No1 Yaari Jam Originals have launched three original tracks “Yaarder Shonge-The Festive Song” by Sunidhi Chauhan and Anupam Roy; ‘Yaari Ka Circle’, featuring renowned musicians Tanishk Bagchi, Darshan Raval and Jonita Gandhi and ‘Yaari’ along with Punjabi sensation - Guru Randhawa and popular music producer Vee. These musical tracks celebrate the spirit of festivities and encourage everyone to open their hearts and enjoy every moment with  yaars.

The Jam Pads can be accessed through located strategically in each city. These Jam Pads will give artists a platform to grow and showcase their talent .

Speaking on the launch, Mr. Amarpreet Anand, VP & Portfolio Head, Marketing, Diageo India said, “Through No1 Yaari Jam Pads, we enable bands with fully equipped spaces to come together and create music with each other. Jam Pads are designed to become hotspots to allow deep connections to be established through constant collaboration between not just the band members but the larger artists as well.”

Siddhartha Roy, COO, Hungama Digital Media, said, “Our partnership with McDowell’s No1 Soda explores the natural synergies between us and No1 Yaari Jam. Deeply entrenched in music, our association has enabled interactions between artists and fans while also providing a platform to emerging musicians. We are glad to have created No1 Yaari Jam Pads and are certain that these will empower bands by providing them a dedicated space for music.”

Soumini Sridhara Paul, Vice-President, Artist Aloud, Hungama Digital Media said, “Hungama Artist Aloud has established itself as the go-to platform for independent content creators and music lovers. Independent artists are increasingly getting recognized for their talent and their music is fast penetrating into the mainstream. We are excited to offer a space that will enable them to unleash their full potential. The episodes created out of their jamming sessions will help the viewers realize the limitless potential of these independent bands.”

Latest Reads
Staying Active At Home Can Be Rewarding, Find Out How

MUMBAI: The nation is under a lockdown, and it's best advised to stay home to curb the spread of coronavirus. In these times,  StepSetGo, a fitness tracking platform has changed their tracking algorithm to favour the users to gain extra benefits. StepSetGo is literally #CountingOnYou to experience...

MAM Marketing MAM
Medlife provides workforce with medical insurance cover for Covid-19

MUMBAI: Medlife an e-Health platform announced extension of medical insurance cover for its employees to include Covid-19. This is applicable to all employees, which includes about 1,700 on-roll and 1,200 off-roll employees. Being in the business of delivering medicines to the doorsteps of millions...

MAM Marketing MAM
Social Beat campaigns for #StaySafeSaveWater

MUMBAI: Social Beat, an independent digital marketing agency, launched the campaign #StaySafeSaveWater to create awareness to conserve water during the times of the global pandemic, 'Covid-19'.  In a series of posts on its social handles, Social Beat used the backdrop of beautiful locations such as...

MAM Marketing MAM
The Zoom Studios launches #StuckWithYou initiative

MUMBAI: The Zoom Studios, with its new initiative ‘#StuckWithYou’, offers curated content that inspires everyone to convert these tough times into fond memories. Akin to the brand ethos of presenting powerful and real-life narrative, The Zoom Studios’ #StuckWithYou brings stories and experiences...

MAM Marketing MAM

MMUMBAI: BACARDÍ NH7 Weekender and OML will be announcing a series of online music festivals that will bring together artists across genres to live stream performances every weekend starting Friday 27th March.

MAM Marketing MAM
Reckitt Benckiser commits £32 mn as a part of ‘RB Fight for Access Fund’ to fight against Covid-19

MUMBAI: Reckitt Benckiser (RB), a consumer health and hygiene company, today launched the RB fight for access fund to improve access to health, hygiene and nutrition for all. As part of this fund, an additional £32 million has been mobilized to address the urgent collective fight against the spread...

MAM Marketing MAM
13% upsurge in advertising FCT during Covid-19: BARC-Nielsen report

NEW DELHI: The global Covid-19 pandemic has been hitting businesses across the globe hard. It was being estimated that the trickledown effect will eventually find its way in the advertising industry as well. But if the latest BARC Nielsen report is to be believed, that might really not be the case. 

MAM Marketing MAM
As PM Modi announces pan-India lockdown to fight coronavirus, doctors on VMate tell what we should do

At 8 pm on Tuesday, Prime Minister Narendra Modi appeared on the national television and putting end to all speculations, announced a strict 21-day country-wide lockdown to prevent spread of Covid-19 aka Coronavirus. This was also a declaration of India entering a decisive stage in the war against...

MAM Marketing MAM
Brands alter logos to spread awareness on social distancing

MUMBAI/NEW DELHI: If there’s something sacred for any brand, it is the logo! A logo is like the skin to a brand’s soul. It is what distinguishes the brand from competitors and makes it identifiable with a distinctive character of its own. For decades, brands have invested significantly in promoting...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required