MAM

RSH Global’s brand Joy introduces its new advanced skincare product range ‘Revivify’ to address advanced skin care concerns

https://us.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/09/20/skin.jpg?itok=Y5YOE8nf

MUMBAI: Kolkata-based FMCG giant, RSH Global’s ‘Joy’ announced its latest offering in the skincare product range category, ‘Revivify’. With the new range, RSH Global is addressing the need for brightening and aging issues suitable for its customers across India.

The exposure to skin care products is at an all-time high in India. There is greater awareness of the ingredients in products and customers make choices based on this knowledge. Alertness of factors amongst consumers related to skin health like pollution and stress are leading to a demand of advanced skincare products that goes beyond conventional usage.

Poulomi Roy, Chief Marketing Officer, RSH Global said, “We have always believed in going beyond the mundane and therefore consistently provided extraordinarily innovative products to our customers. In today’s scenario advanced skin care is extremely important. Because of stress and pollution, our skin shows signs of ageing, dullness, loss of elasticity at a much early age. Therefore day creams, sunscreen, night creams and anti-ageing creams are products that are getting into the portfolio of a young target audience as well. Advanced skin care range is available in the market at a premium price & Revivify is launched with an intent to make advanced skincare available at an affordable price for mass segment.”

The brand plans to expand its personal care range in the mass- premium segment, focusing on cosmeceuticals, that is, products combining cosmetics and pharmaceuticals. Joy has entered the mass-premium segment to cater to the evolved customer base with this new line ‘Revivify’. This includes the following products - Eternal youth anti-aging, Hydra Boost Lightning Day cream and Hydra renew Regenerating Night cream.

The products have created a lot of buzz amongst influencers such as Soha Ali Khan, Hina Khan, Anita Hassanandani, Krystal Dsouza, etc.

Popular actress and influencer Soha Ali Khan has mentioned on her Instagram handle that the products have been really beneficial for her. She said:  “Stress, UV rays, pollution creates a lot of problems for our skin. Our skin tends to get wrinkled and fine lines appear at an early age. I really feel Joy skin care range is really effective and affordable to combat these problems. The anti-aging cream really stood out for me. I have started seeing the difference as soon as within 7 days of usage of the product. It has a magic ingredient called jojoba oil which really brightens the skin and helps with long lasting hydration.”

This new skincare product has a lot of benefits such as renewing skin layers, reduces wrinkles, increases the moisture of skin, resumes moisture balance, deeply refreshes skin, soothes and enhances elasticity, control skin balance, renews cell, hydrates skin etc.

Latest Reads

https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/16/godrej.jpg?itok=J9m7Ux_w
Godrej Appliances puts best foot forward in India’s fight against e-waste

MUMBAI: Godrej Appliances, one of India's leading players in the home appliances segment, introduces a series of e-waste awareness campaigns and collection programs under its banner of India Vs E waste. This International E-waste Day, Godrej Appliances, makes the choice of responsibly disposing of...

MAM Media and Advertising Ad Campaigns
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/16/inox.jpg?itok=mnZEb_J2
INOX Launches ‘Megaplex’– World’s First Multiplex With Maximum Formats & Experiences

MUMBAI: INOX Leisure Ltd. (INOX), the fastest growing multiplex chain of the country, today launched ‘Megaplex’, world’s first multiplex with maximum number of movie viewing formats and experiences at Inorbit Mall Malad in Mumbai. The 11-screen spectacle built over 60,000 Sq Ft with a total seating...

MAM Marketing MAM
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/16/modi.jpg?itok=Ykg-z_cD
Howdy Modi Summit in Houston leads to Spike in Number of Online Searches reveals SEMrush study

MUMBAI: After winning the last election in the biggest landslide in Indian electoral history, PM Narendra Modi’s popularity hasn’t yet peaked globally shows a recent SEMrush study. Though everyone in India knows PM Modi, his popularity globally is still on the ascent. The Indian PM was welcomed at...

MAM Marketing MAM
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/16/onesitego.jpg?itok=UmdL0KB1
Onsitego revamps its visual and corporate Brand Identity

MUMBAI: Onsitego, a leading provider of after-sales services, has revamped company’s brand identity and unveiled it along with the launch of a new website supported by a multi-faceted marketing campaign to drive awareness about the company’s value proposition.

MAM Marketing MAM
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/16/im.jpg?itok=-B83QBhw
Social beat strengthens its leadership teamwith 3 new executive VP

MUMBAI: Social Beat is delighted to strengthen its leadership team by bring on board AvinashShenoy, PratikshaSinha and TuhinaBapuli as Executive Vice Presidents (EVP) for Mumbai and Bengaluru. They will be working closely with the existing leadership to drive growth and move closer towards the...

MAM Marketing MAM
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/16/medimix.jpg?itok=cWZE1jAR
Medimix re-launches Its SkinFit Face Wash Range

MUMBAI: Medimix, India’s iconic Ayurvedic soap brand, which turned 50 this year, has recently re-launched its Ayurvedic face wash range. The family-run company which is deemed to be the one of the world’s largest-selling Ayurvedic soap maker has come up with 8 variants of face wash ‘SkinFit’...

MAM Marketing MAM
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/16/dan.jpg?itok=ubYr_kBd
DAN appoints Asha Suvarna as CFO India

MUMBAI: Dentsu Aegis Network (DAN), the global media & marketing communications conglomerate, has roped in Asha Suvarna as chief financial officer (CFO), India. Prior to this, the role was held by erstwhile COO and CFO Anand Bhadkamkar who was promoted to lead the country operations as chief...

MAM Media and Advertising People
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/16/happy.jpg?itok=lOWVBGkO
Happy mcgarrybowen designs brand identity for Airtel Xstream

MUMBAI: Bharti Airtel has partnered with Happy mcgarrybowen to design brand identity for Airtel Xstream, the digital entertainment platform by Airtel. As part of the exercise, Happy mcgarrybowen designed the brand identity and visual language for the brand.

MAM Media and Advertising Digital Agencies
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/16/anheuser.jpg?itok=D45hOVbt
Anheuser-Busch InBev and The Quint join hands to raise awareness about illicit alcohol consumption in India

MUMBAI: With an aim to create awareness on the perils of illicit liquor, The Quint and the world’s leading brewer Anheuser-Busch InBev (AB InBev) came together to organise an event called #DontPegOnPoison on September 19. The initiative was graced by prominent personalities and speakers, including...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories