MAM

ZEE5 launches 'Republic of Entertainment' campaign to democratise content viewing

The content will feature in 12 languages and multiple genres

https://us.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/01/25/zee5.jpg?itok=N817brmz

MUMBAI: As India begins to celebrate Republic Day, ZEE5 takes a pledge to entertain the nation and every Indian with the best of content from across the length and breadth of the vast Indian subcontinent. Commemorating the day when the constitution of India officially came into force and the country transitioned to become an independent republic, Republic Day holds a special significance for every Indian. ZEE5 imbibes the essence of this momentous occasion to transform into a ‘Republic of Entertainment’ and entertain every Indian with content in 12 languages and multiple genres encompassing blockbuster movies, path-breaking original web-series, India’s most popular TV shows, live TV channels, latest super-hit music videos, lip-smacking recipes and fun content for kids.

The pledge, “This Republic Day, we pledge to entertain you, with no bias to language or genre, the best of entertainment – with the most variety and diversity, We are the republic of entertainment!”, will be taken by Bollywood, TV, digital and music celebrities. The pledge reinforces ZEE5 as the premier entertainment hub for viewers, without any bias to language or genre.

ZEE5 programming head Aparna Acharekar said, “Indian culture, often labeled as an amalgamation of several cultures, spans across the Indian subcontinent and has been influenced by a history that is dated several years ago. Many elements of India's diverse cultures, such as Indian philosophy, cuisine, languages, dance, music, and movies have a profound impact across the country and the world. At ZEE5 we believe that it is our duty to entertain all equally with content that has no bias towards any particular language or genre, content that celebrates the variety and diversity of India and its people! We have therefore decided to take a pledge of entertainment on this day and create a republic of entertain at ZEE5!”

With 125,000 hours of content / entertainment across 12 languages, 800+ top-rated TV shows, 4100+ movies, 90+ path-breaking originals, super-hit music videos, 90+ live channels, 30+ news channels, 3000+ hours of kids content, lip-smacking food videos, and more, ZEE5’s depth of offerings across content types, genres and languages is hard to beat and appeals to the viewer looking for a complete entertainment package destination.

Latest Reads

https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/19/soda.jpg?itok=jLwv3v0E
McDowell’s No1 Soda all set to enable yaars to celebrate and create music at No1 Yaari Jam Pads

MUMBAI: Over the years, McDowell’s No1 Soda has always brought alive the essence of friendship & Yaari through its unique experiences that were expressed through music as a form of expression. Through its No1 Yaari Jam Originals, the brand brought together celebrity musicians to bond,...

MAM Marketing MAM
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/19/beluga.jpg?itok=JdPgLjp0
Beluga Signature bartender program 2020: It is all about balance

MUMBAI: For the fifth year running, a luxury Russian vodka brand – Beluga - announces long-awaited launch of their annual international bartending program Beluga Signature. This multistage on-trade initiative encompasses an exclusive pop-up Bartending School and creative competition across seven...

MAM Marketing MAM
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/19/deepak.jpg?itok=mwTjW8Lf
InsuranceDekho appoints insurance stalwart Deepak Sood as a Non – Executive Director

MUMBAI: InsuranceDekho announces appointment of Mr. Deepak Sood as a Non-Executive Director in the board of directors of the Company. With Deepak’s vast experience in the insurance space, he adds to InsuranceDekho’s ability to grow at a much faster pace. At InsuranceDekho, Deepak will be involved...

MAM Media and Advertising People
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/19/publicis.jpg?itok=xq0v9WmB
Publicis India to manage integrated communications mandate of UPES

MUMBAI: Publicis India has won the integrated communications mandate of UPES, a multi-disciplinary and specialisation-focused university. The agency would be providing full-service responsibilities including advertising, strategy, experiential, and other suitable offerings. The account will be...

MAM Media and Advertising Account
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/19/himalaya.jpg?itok=pCOGpXWZ
Himalaya Baby Care launches Gentle Baby Laundry Wash-A Liquid laundry wash for baby clothes

MUMBAI: The Himalaya Drug Company, India’s leading homegrown wellness brand, launches ‘Gentle Baby Laundry Wash’ specially formulated for baby clothes. Infused with naturally derived cleansing agents and herbs with antibacterial properties, it effectively helps kill up to 99.9%* of germs. Parents...

MAM Marketing MAM
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/19/lounge.jpg?itok=eiDCWYD4
India edition of Admitad Lounge Sets Business Networking in the Real Party Mode

MUMBAI: The 8thedition of Admitad Lounge, organized for the digital and affiliate marketing industry took place at Loft by the Clock Tower, Gurgaon, reflecting that affiliate marketing industry is an interesting and evolving field held together by highest professional ethics and full of exciting...

MAM Marketing MAM
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/19/SOCIAL_800.jpg?itok=5SKAEg1n
This Valentine's Season, SOCIAL unveils the #AllWeNeedIsLove Campaign

February 2020: This Valentine’s Day, SOCIAL goes all out with a #AllWeNeedIsLove campaign, an inclusive 360-degree campaign introduced at a crucial time for the hospitality industry. With a substantial experience in curating events & programming, the popular café/bar hosted 12 dance parties and...

MAM Marketing MAM
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/19/har.jpg?itok=Z9Gyvijl
TheSmallBigIdea thinks big

In advertising the Big Idea comes from a small insight. That was the inspiration behind former Reliance Big executives Harikirishna Pillai and Manish Solanki naming their agency soon after they quit their job at the Anil Ambani-owned broadcasting firm.

MAM Media and Advertising Digital Agencies
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/18/kotak.jpg?itok=oNd7TScS
Kotak Mutual Fund launches new ad campaign that brings SIP to life

MUMBAI: Kotak Mahindra Asset Management Company (Kotak Mutual Fund) becomes the first fund house in the industry to launch a conversational Voice Bot – Mr. SIP, which will address queries related to Systematic Investment Plan (SIPs).

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories