MAM

Kansai Nerolac announces Shera Para Shera Pujo 2019

Teams up with celebrated cricketer Sourav Ganguly.

https://us.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/09/20/ganaguly.jpg?itok=UUVEr6_P

MUMBAI: Kansai Nerolac Paints Ltd (KNPL), one of the leading paint companies in India and pioneers of ‘Healthy Home Paints’, announced the fifth edition of its most awaited Pujo activity, Nerolac ‘Shera Para Shera Pujo’ with renowned cricketer Sourav Ganguly. This year, as a first, ‘Shera Para Shera Pujo’ is poised to undertake a new and transformative initiative - the drive to promote reduction and reuse of plastic waste. Kansai Nerolac Paints will be urging citizens to assist in collecting plastic products and recycling them into public utility items. The collected plastic will also be used to create a larger than life installation for Pujo that will be displayed in Kolkata for the festivities. Additionally, the campaign will also see top pandals competing in the brand’s yearly mural painting competition the theme for which is: ‘Esho Gorhi Plastic Viheen Nobo Bongo’.

Speaking about the initiative, Kansai Nerolac Paints Ltd executive director Anuj Jain said, “Bengal continues to be close to our hearts and we enjoy a strong bond with the paint dealers and fraternity that continues to flourish year on year. Shera Para Shera Pujo provides a platform for us to deepen the brand’s connect with the people. This year, we have gone a step further with a drive to encourage reduction of single use plastic in West Bengal. Driven by our commitment to transforming lives through healthy home paints, this year’s Shera Para Shera Pujo is our way of saying “Esho Gorhi Nobo Bongo”.”

He further added, “This year, our mural painting competition encourages pandals to create murals on their vision of a new Bengal. The challenge will be to bring out the artist’s imagination and zeal whereby they create a wall mural with a painting depicting a New Plastic – Biheen Bengal.”

Extending his support to the initiative, well - known cricketer Sourav Ganguly said, “I am delighted to be associated with Nerolac ‘Shera Para Shera Pujo’. Durga Puja is the biggest festival in Bengal and it is overwhelming to see the brand taking such a distinguished initiative to encourage citizens to do their bit for a plastic-free Bengal. ‘Shera Para Shera Pujo’ is indeed an intriguing campaign and Nerolac is doing a great job of bringing local communities together, thus enhancing community building with it.”

Over the years, Kansai Nerolac has effectively engaged with its customers through the product portfolio and customer awareness campaigns promoting transformation and environmental sensitivity. The plastic collection drive will be conducted across the state of West Bengal. To encourage plastic donation, collection bins will be placed at various locations in Kolkata, Asansol, Siliguri, Durgapur & Malda for collecting plastic articles. Additionally, bottle crushing bins will be placed at select locations. Various schools, colleges, offices and paras in these cities will be encouraged to donate plastic articles. The festive campaign - “Nerolac Shera Para Shera Pujo” will be promoted across multimedia platforms with print, radio, outdoor, digital and social media communication.

Latest Reads

https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/sid.jpg?itok=d4RRm1ay
Siddharth Kumar Tewary to own the Punjab Bulls team in Tennis Premier League

MUMBAI: After a prolific presence on television with some of the most popular shows like Mahabharat, Porus, RadhaKrishn and many more, writer,  director and producer Siddharth Kumar Tewary, founder of Swastik Productions has now set his eyes on the Tennis Premier League. Siddharth Kumar Tewary has...

MAM Marketing MAM
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/mahindra.jpg?itok=9hhtiJme
India's First do-gooder festival cum Drive-a-thon festival, Mahindra Open Drive is here

Mumbai: The Mahindra Group has just announced the debut of an exciting new cultural outreach initiative called ‘Mahindra Open Drive’. This 2-day destination festival includes a road trip beginning in early November from four Indian cities - Mumbai, Pune, Hyderabad, and Bengaluru- culminating in a...

MAM Marketing MAM
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/tonic.jpg?itok=26bMlVp-
Tonic Worldwide selected as Finalist for Best Use of Images in the Shorty Social Good Awards

MUMBAI: Tonic Worldwide, an independent digital agency, has been selected as a Shorty Social Good Award Finalist for Aditya Birla Group’s - Art Made out of Air Pollution in the Best Use of Images Category.

MAM Marketing MAM
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/crompton.jpg?itok=Dxyph4xZ
Crompton Greaves will let you #CookSweatFree with ‘Air Buddy’

MUMBAI:  One of India’s foremost consumer durable brands, Crompton Greaves Consumer Electricals Ltd unveiled a new digital campaign - #CookSweatFree for its innovative kitchen fan ‘Air Buddy’ to highlight the ease of a sweat-free cooking without disturbing the gas flames in the kitchen.

MAM Media and Advertising Ad Campaigns
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/mc.jpg?itok=lSUrPhxM
McDonald’s launches two TVCs to promote festive “Ab Sabka Combo Chalega” offer

MUMBAI: To promote its offering of more than 30 combos a price of Rs 59, McDonald’s in West and South India (operated by Westlife Development Ltd through its wholly-owned subsidiary Hardcastle Restaurants Pvt Ltd) has launched two TVCs conceptualised by DDB Mudra, tapping into the festive season....

MAM Media and Advertising Ad Campaigns
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/media.jpg?itok=gZyMOoo0
[Podcast] Media Minds: Brandintellé to help brands do smart marketing during economic slowdown

MUMBAI: With economic slowdown impacting the marketing budgets of the whole industry, it has become quite important for brands to adapt to smarter solutions to implement their strategies with minimal wastage of funds and avoid course correction as much as they can. That’s where platforms like...

MAM Podcasts
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/saint.jpg?itok=N7xr3B79
Saint-Gobain Gyproc unveils new brand campaign “Ceiling Nahi Feeling Hai”

MUMBAI: Saint-Gobain India Pvt Ltd-Gyproc Business, a market leader in gypsum-based solutions, launched a new brand campaign “Ceiling Nahi Feeling Hai” with a TVC that will leverage the ongoing festive season. With the insight that doing up one’s ceiling is an emotional experience, starting from...

MAM Media and Advertising Ad Campaigns
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/madinson.jpg?itok=be6jBLV8
Madison Media appointed as media AOR for Medlife

MUMBAI: Madison Media has been appointed as the Media AOR for Medlife—one of India’s largest e-health platforms. The account was won in a multi-agency pitch and will be handled by the agency’s Bangalore office – Madison Media Omega.  Earlier this year, Medlife.com had handed over its creative...

MAM Media and Advertising Account
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/ShopClues.jpg?itok=rYvAc2wE
Real Bharat's Shopping Paradise ShopClues Announces 'Maha Diwali Flea Mela' with discounts upto 85%

ShopClues, India’s preferred online marketplace for real Bharat has announced the beginning of its mega festive sale with the ‘Maha Diwali Flea Mela' which will be on till October 20, 2019, with massive discounts on apparel, jewellery, electronic gadgets, home appliances and grooming appliances.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories