MAM

Spotify unveils campaign for first Diwali in India

Launches 12 multi-lingual festive playlists and 3 new TVCs featuring Anil Kapoor, Ishan Khattar

https://us.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/10/07/spotify.jpg?itok=jUkq4wJD

MUMBAI: With Diwali just around the corner, Spotify has come up with a blast of creative, fun, and engaging initiatives, including some interesting TVCs featuring Anil Kapoor and Ishan Khattar, and using some of the favourite festive music tunes of its users.

Spotify has launched 12 new playlists in Hindi, Punjabi, Tamil, and Telugu, which has music suitable for parties and prayers, both. In addition, the fun banter from Spotify’s ‘Sunte Ja’ campaign continues with protagonists Anil Kapoor and Ishan Khattar joining the brand's Diwali celebration.

Based on the insight of how music is deeply rooted in India’s social fabric is celebrating the fervour of seasonal festivities, the campaign this time brings to life the celebration of Diwali with music. The campaign features three films that will be aired on TV, along with amplification across priority digital platforms.

"Diwali is all about chores, family time, get together with friends, and new beginnings. We wanted our playlists and campaign to be as fresh and fun as what this festive season brings. It's also a huge festival for our diaspora audiences and our playlists have been created keeping those users in mind as well. This is perhaps one of the most important cultural moments for our users and we want to ensure we are a part of all that they celebrate," said Spotify India managing director Amarjit Batra.

Spotify has also designed a surprise in-app experience for users on the Diwali weekend.

Latest Reads

https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/ads.jpg?itok=-yWWQdy4
Brands shift ad spends to digital platforms to tide over COVID-19 crisis

MUMBAI/NEW DELHI: The emergence of COVID-19 has thrown the near-to-mid-term strategies of businesses off-track. Global media ad spending has been hit as well. According to industry experts, the long-term impact will be positive. However, the next quarter is going to be very crucial for the...

MAM Marketing Brands
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/BARC.jpg?itok=l97_lPkh
Ad FCT sees 15% jump amidst COVID-19 lockdown: BARC Nielsen report

NEW DELHI: BARC India and Nielsen released the second edition of their insights into TV, smartphone and audience behaviour in the wake of COVID-19 earlier this evening. As per the new data, covering data of week 11-12, average daily FCT in the week grew by 15 per cent, adding six lakh seconds, as...

MAM Marketing Brands
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/rb.jpg?itok=XLOmrw_C
Reckitt Benckiser issues first global gender pay report

MUMBAI:  As part of its commitment to diversity and inclusion, gender equality and corporate transparency, Reckitt Benckiser today reported on gender pay in its top five markets around the globe in the company’s first global Gender Pay Report.  As one of the first FTSE 100 companies to go beyond...

MAM Marketing MAM
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/pokwer.jpg?itok=niWVEKOB
PokerBaazi.com to donate Rs.10 lakhs to fight off Covid-19, help daily wage workers

MUMBAI: As a humble contribution towards defeating the pandemic spread across the entire country, PokerBaazi.com, a leading online gaming platform, has stepped forward to donate a minimum of Rs 10 lakhs to support India’s battle against Covid-19 by associating with Dehi Youth Welfare Association (...

MAM Marketing MAM
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/tattvan.jpg?itok=aaOdHQ0s
Tattvan launches a new initiative “Swastha Samarth” for all amid lockdown

MUMBAI: Tattvan, the first-of-its-kind telemedicine healthcare E-clinics has introduced - “Swastha Samarth” Initiative to support during the lockdown situation in India. Through this initiative, Tattvan is empowering medical practitioners and professionals to continue with patient care and...

MAM Marketing MAM
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/Closed.jpg?itok=CTMVhjM6
MSME sector under the yoke of COVID-19 lockdown; agencies bear the brunt

NEW DELHI/MUMBAI: India, just like the rest of the world, is staring at a bleak economic future on account of the nationwide lockdown caused by COVID-19. Already its GDP growth is at a decadal low. Adding to the cup of woes, productions are now being shut and many businesses are expecting a...

MAM Media and Advertising Media Agencies
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/Goutam-Rakshit.jpg?itok=R0Y8a9cs
Industry bids farewell to ad maverick Goutam Rakshit

Who can forget the devil slithering around in his green cape and his malicious smirk in TVCs and ads to hawk Onida - a TV brand - in the eighties and nineties? And of course, the memorable catchline: “Neighbour’s envy Owner’s pride.”.

MAM Marketing MAM
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/01/concert.jpg?itok=hgkc8Cgc
T-Series and RED FM announce an all-star fundraiser ‘The Care Concert’

MUMBAI: Private radio networks 93.5 RED FM and music label company T-Series have brought a brand-new digital initiative ‘The Care Concert’ on 11 April 2020, 6 pm onwards. While everyone is at home during the 21-day lockdown, both the brands thought of collaborating for an initiative, which helps in...

MAM Marketing MAM
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/01/mma_1.jpg?itok=tlSGpp1B
MMA India announces new categories, calls for entries to 2020 SMARTIES awards

MUMBAI: The Mobile Marketing Association has announced new categories for the ninth edition of SMARTIES India Awards 2020, scheduled for September in Mumbai, India. The SMARTIES are the world’s only global mobile marketing awards programme honouring innovation, creativity and success, and MMA is...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required