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TheSmallBigIdea thinks big

In advertising the Big Idea comes from a small insight. That was the inspiration behind former Reliance Big executives Harikirishna Pillai and Manish Solanki naming their agency soon after they quit their job at the Anil Ambani-owned broadcasting firm.

MAM Media and Advertising Digital Agencies
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Are hashtags dying: The curious case of right digital strategy

DELHI: “Don’t hashtag, they’re thirsty,” Ellie (played by Jenna Ortega) tells the lead character of popular Netflix series You in one of the episodes of the recently released season 2. The 13-year-old girl was teaching the art of using social media to the subject, something that comes like second...

MAM Media and Advertising Digital Agencies
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Increasing trust, harnessing technology key ambitions for marketers in 2020: iProspect

MUMBAI: The recently released whitepaper 'Future Focus 2020: The Next Ten Years' by iProspect from the house of Dentsu Aegis Network (DAN) shows that 78 per cent of marketers identified having a connected data strategy as the most important component of successful digital transformation.  The...

MAM Media and Advertising Digital Agencies
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Voice technology market to register 2.8X growth by 2022: WATConsult

MUMBAI: In the past few years, India has witnessed a rapid rise in its internet consumption, leading to the emergence of voice technology and the ways in which it is consumed across the country. There is a dire need to understand how the audiences interact and perceive voice technology with an...

MAM Media and Advertising Digital Agencies
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Dealing with the slowdown: Madison Media’s recommendations

How do marketers deal with the inexplicable slowdown the Indian market is going through? Run for cover? Hide behind a door? Well, Madison Media has come out with some 10 recommendations for marketers to deal with the slowdown which it has put out in a playbook, it released earlier this month.

MAM Media and Advertising Digital Agencies

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