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Brands doing moment marketing the Binod way

It doesn’t matter who Binod is, it matters that he is viral

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NEW DELHI: Internet is a weird place; from woke discussions on politics, society, and economy to reviews of movies, shows, and books, to national and international news, to good and bad memes, anything can be found on the web. The place has often provided brands great moment marketing ideas , like the costly bananas that Rahul Bose once ate and the recent Netflix release, Indian Matchmaking . 

While most of these moment marketing themes had a context or content to spur the reactions and brand participation, the most recent bait to catch brands’ attention -- Binod -- left many scratching their heads. The faceless man is viral with no great feat achieved.

The trend originated from a YouTube parody video covering weird comments that the creators, Abhyudaya and Gautami were getting on their channel Slayy Point and one fine gentleman named Binod Tharu had innocently commented, well, his own first name. After several days of the video going online, some bright minds of the web noticed the comment and started a hilarious meme fest over the weekend, which was soon joined by some of the brands.

One of the first few to join the league was Paytm, which upon getting prompted by its followers, changed its name on Twitter to Binod.

Here are some more brands that joined the moment marketing fest that Binod sparked.

Amazon Prime India

Call 112 Uttar Pradesh

Disney + Hotstar

Mumbai Police

State Bank of India

Surat City Traffic Police

Tinder India

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