MAM

Festival of Bharat to cast the spotlight on India

https://us.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/12/11/Festival-Bharat_0.jpg?itok=mIbd2KYL

MUMBAI: History repeats itself but this time there’s a twist. A London-based investor and indophile is spellbound by India but he’s got better plans. Cory Bixler has co-founded a festival that celebrates and aims to promote India’s culture to the world - The Festival of Bharat (FoB).

A semi-retired investor and global traveller, Bixler fell in love with the culture and people of India during various visits to India with his English partners. With an experience of over 30 years within the US government civil service & military, he has served on various national and international committees focusing on developing policy and guidance toward defence interoperability and the sharing of information.

The festival swiftly gained the backing of the ministry of tourism, government of India’s Incredible India! campaign, and is also supported by the Art of Living foundation. Bixler admits that he does not know enough about India, but that he feels how special India is and wants to play a pivotal role in its revitalisation. He hired a professional team and strategic partners to institute and manage FoB, as well as to help others who, like him, find it difficult to find authentic and easily accessible sources from which to learn and experience India in her truest essence.

To be held at Tijara fort palace in Rajasthan between 1-4 March 2018, the festival lineup will consist of live music, literary fests, talks and debates, yoga retreat, organic Holi party and organic food fest all rolled into a four-day event. FoB expects more than 10,000 people consisting of high net worth individuals, global travellers from 20 countries and 6 continents, public figures, CXOs and academics to visit. It will also be the first mega event in India to openly welcome the LGTBI (Lesbian, Gay, Transexual, Bisexual and Intersex) community.

BookMyShow has come on board as the official ticketing partner for the festival and there are no ticketing slabs for booking. The passes are priced at Rs 3945 for one day, Rs 7945 for two days and Rs 16,945 for three days.

The official announcement for sponsors will be made in the second half of December which would include a top Indian bank, a purified water specialist, a prominent FMCG brand, and one of India’s largest entertainment brands. App-based taxi-hailing service Ola may also come on board as the official partner. Bixler adds, “The world’s largest radio network is about to finalise the contract with us.”

Organisers will roll out TVC-like promos in cinemas across India that will run from January to March 2018.

When asked whether prime minister Narendra Modi is expected to inaugurate or be present at the event, Bixler says, “We certainly hope so. But he is a very important and busy man and we have people in touch with the PMO, and hopefully, he will have time, but if not, we understand. Other dignitaries from his government will, of course, be there, and they have given us their support and blessings.”

The festival will be divided into three phases during the day. The day will begin with yoga sessions, meditation and activities that encourage relaxation and spirituality which will be monitored by The Art of Living teachers and volunteers. It will be followed up by debates, discussions and panels in the afternoon that would be educational and learning sessions, where the speakers will change every day for all four days. The days would be concluded by musical evenings where artists from around the country would come together to celebrate the music of India, from contemporary to traditional to modern music. The festival will also have an exhibition of ethical and useful Made In India products and service.

The speaker line up for the festival will see writer-diplomat and politician Pavan Varma, internationally known researcher, writer, speaker and public intellectual Rajiv Malhotra, Vedic teacher David Frawley and retired major Gaurav Arya among others. Among some of the performers will be renowned Indian classical flautist Pandit Hariprasad Chaurasia and Grammy-winning Hindustani classical music instrumentalist Vishwa Mohan Bhatt. Other performances will include crossover artistes Prem Joshua and Band, Aditya Prakash Ensemble known for its jazz and Indian classical music fusion, Sanskrit music band Dhruvaa Sanskrit Band, Chennai-based violinist and vocalist Karthick Iyer and his band and sitarist and a virtuoso cellist and composer Shubendra Rao and Saskia Rao De Haas respectively.

FoB’s food court will be one of many highlights at this four-day mega-festival, serving nutritious Ayurvedic vegan and vegetarian foods, street snacks and organic, non-alcoholic drinks. The organisers will ensure everything used on the venue during the event will be biodegradable and no plastic is left lying around and there is no wastage. Food and drinks will be served in sustainable containers.

The World Travel & Tourism Council calculated that tourism generated Rs 14.02 lakh crore or 9.6 per cent of the nation's GDP in 2016 and the sector is predicted to grow at an annual rate of 6.8 per cent to Rs 28.49 lakh crore by 2027. About 88.90 lakh foreign tourists arrived in India in 2016 as compared to 80.27 lakh in 2015, recording a growth of 10.7 per cent. With more festivals that promote India’s rich culture and diversity, it will only lead to increasing tourists and consolidation of India on the global map.

Latest Reads

https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/30/natione.jpg?itok=I0H_cUp4
Notione allies with Eventoss for integrated brand building

NEW DELHI: Eventoss Entertainment has won the digital media mandate for Notione, an Indian agro-based food and beverages brand. Eventoss will handle website, digital and social media operations and provide integrated communication services to enhance Notione’s brand visibility and strengthen its...

MAM Media and Advertising Account
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/30/oats.jpg?itok=TYeDAuok
Quaker India promotes ‘DIY Brekkies’ ‘for healthy breakfasts

NEW DELHI: Quaker India has launched Do It Yourself (DIY) Brekkies, a digital campaign to promote everyday healthy breakfast eating. The snackable video series (60-90 seconds) on YouTube offers a variety of recipes to add an ‘oat-a-licious’ twist to everyday breakfast dishes and will continue to...

MAM Marketing MAM
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/30/taco.jpg?itok=fKg0lxmU
Taco Bell launches ‘Best at the Best Prices’ campaign

NEW DELHI: Taco Bell has announced the launch of its new ‘Best Of Bell’ menu, which offers the fast food chain’s signature menu items at ‘surprising prices’.

MAM Marketing MAM
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/30/aviii.jpg?itok=vzPLZXp9
TRP rat-race is destroying business models, country: ABP's Avinash Pandey

NEW DELHI: The business models of how news broadcasting is done in India needs a huge overhaul, opined ABP News Network CEO Avinash Pandey in a virtual fireside discussion with Indiantelevision.com founder, CEO, and editor-in-chief Anil Wanvari on day two of the News Television Awards Summit....

MAM Marketing MAM
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/30/mohit_joshi.jpg?itok=6oJhf4jX
Mohit Joshi elevated to CEO, Havas Media Group

Mumbai: Havas Group India has announced the elevation of Mohit Joshi to CEO of Havas Media Group with immediate effect. This appointment comes as part of the acceleration of the group's overall growth strategy. Prior to this Mohit was MD Havas Media Group. He will continue to report to Rana Barua,...

MAM Media and Advertising People
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/30/hero-harley.jpg?itok=E7q6iu2-
Will Hero be the saviour Harley-Davidson needs?

NEW DELHI: The world's largest two-wheeler manufacturing brand Hero MotoCorp earlier this week announced a distribution agreement with Harley-Davidson for the Indian market. As per the agreement, Hero will sell and service Harley motorcycles across the country. The development comes closely after...

MAM Marketing MAM
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/29/tvs.jpg?itok=SriRnGDH
TVS Motor Company clocks revenue growth of 6% in Q2

CHENNAI: TVS Motor has reported revenue of Rs 4,617 crore in the second quarter of 2020-21 as against Rs 4,353 crore in the second quarter of 2019-20, registering a growth of 6 per cent. The two-wheeler maker’s PBT before exceptional items has grown by 14 per cent at Rs 267 crore during this...

MAM Marketing MAM
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/29/wpp.jpg?itok=Z0ymh-W0
WPP Q3 Results: Global revenue drops by 9.8%, India down 16.3%

NEW DELHI: Global advertising conglomerate WPP reported a 9.8 per cent decline in revenue from last year to £2.97 billion for the third quarter ended September 30, 2020. The result brought the company's total revenue for the first nine months of 2020 to £8.6 billion, down by 11.5 per cent on the...

MAM Marketing MAM
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/29/ms.jpg?itok=utac6fOT
Maruti Suzuki clocks 1% net profit in Q2

NEW DELHI: Maruti Suzuki India has reported a net profit of Rs 1,371, a slim growth of one per cent year-on-year for the quarter ended 30 September 2020. The Q2 bottom line of India's largest car manufacturer is still an improvement from a year-on-year loss of Rs 249.5 crore in the previous quarter...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required