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ZEE5 installs real-time billboards for travellers

MUMBAI: ZEE5, India’s fastest growing OTT platform, re-imagines out-of-home advertising (OOH) by installing real-time, dynamic billboards across Mumbai’s Western Express Highway (WEH). This will inform commuters of the estimated time of arrival (ETA) to their destination coupled with what to do...

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Amazon brings Prime Day Celebration Alive with Virtual Reality Experience Zones!

Amazon India is bringing Prime Day celebrations alive with one-of-a-kind Virtual Reality (VR) based experience for Prime Day. Aimed at bringing the touch-and-try charm to ecommerce shopping, the VR experience allows customers to enjoy an immersive experience before buying the product.

MAM Media and Advertising Out Of Home
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Sony Pictures Entertainment launches India’s first-ever programmatic OOH weather banners

MUMBAI: Sony Pictures in association with Dentsu Webchutney launched India’s first real-time programmatically propelled digital out of home campaign – for its much-anticipated latest release Spider-Man : Far from home.  

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Milestone Brandcom creates first AR experience for Tanishq at Bangalore & Delhi airports

Dentsu Aegis Network’s Milestone Brandcom, the AOR agency for Titan Company Ltd, has created a unique engagement opportunity targeting frequent women travellers at the Bangalore and Delhi airports through a unique interactive kiosk showcasing their range of products through interactive augment...

MAM Media and Advertising Out Of Home
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Innovation is the pillar of the new events industry

Over the last few years, the events industry in India has experienced exponential growth and transformation, as a result of advancements in technology, new opportunities, platforms, and so on. While earlier, the sector dealt primarily with small scale events, today, massive, elaborate events are a...

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