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BCCI invites bids for title sponsor rights of Indian cricket games

Paytm's four-year deal will lapse soon

BCCI

MUMBAI: The Board of Control for Cricket in India (BCCI) is inviting bids for the title sponsor rights, for domestic as well as international games of cricket in the country, through a tender process. Interested players can submit their bids online by 11 pm on 19 August 2019. The Board earlier had a four-year deal with Paytm which will lapse soon.

As revealed by the BCCI in a release, the title sponsorship period will commence from 1 September 2019 and will end on 31 March 2023.

It added, “The terms and conditions governing the submission and evaluation of bids, including eligibility requirements and performance obligations are contained in the ITT, which is available for online purchase and download by interested parties at http://bcci.mjunction.in/ upon payment of Rs 5,00,000 + 1.79 per cent payment gateway charges and will remain available for purchase till 14 August 2019.”

It was in 2015 when One97 Communication-owned e-wallet Paytm had acquired the title sponsorship rights for matches held in India for a period of four years. As per reports, it had shelled out Rs 203 crore for the rights that included all the series with the title sponsor logo along with the designation as title sponsor.

Prior to Paytm, Micromax was the title sponsor for BCCI matches. It held the rights during 2014-15. Before that, Star India held the rights between 2013 and 2014.

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