Movies

Industry remains cautiously optimistic with reopening of cinema halls

The 50 per cent cap is not worrying multiplex owners, analysts

https://us.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/10/02/thet.jpg?itok=sYXMvG_g

KOLKATA: For people across the film exhibition industry, the Unlock 5.0 guidelines have brought them a reason to smile. On Wednesday evening, the ministry of Home Affairs (MHA) allowed opening of cinema halls from 15 October with 50 per cent seating capacity. As the sector is back in business, the stakeholders rejoice the decision despite persisting challenges.

The reopening of the cinema halls is a critical point for the industry that has been struggling in the face of the pandemic. Even before the nationwide lockdown started, cinema halls shut fearing the spread of Covid2019. Being out of the business for nearly seven months, the cinema owners have been asking for some respite for quite some time now. Last month, the Multiplex Association of India (MAI) appealed to the government to allow theatres to reopen “on an urgent basis”. The association has “wholeheartedly” welcomed the latest decision of the government. Back in June, a survey from Book My Show stated that 54 per cent of Indians want to catch their favourite films in cinemas within 15-90 days of opening up.

“Millions of movie lovers, employees of the cinema exhibition sector, along with the entire film industry were eagerly awaiting this announcement. We would like to extend our heartfelt gratitude to the MHA and the ministry of Information and Broadcasting (MIB) for their support and guidance. We are committed to ensure a safe, secure and a hygienic cinema going experience for the movie lovers of our country, as always, we would continue to assign top-most priority to the health and well-being of our guests and employees,” MAI stated.

The multiplex owners have expressed an equal amount of satisfaction around the announcement. Carnival Cinemas managing director PV Sunil said this is the right time to open up with Diwali around the corner. Sunil opined that 50 per cent capacity is better than what they had predicted would be allowed. The industry had been proposing a 50 per cent capacity. Most of the countries are also following the same norm. As of now, Carnival’s software is being modified in accordance with that so that the audience has a seamless experience while booking tickets online.

“This is a welcome move by both the west Bengal government and the central government. So many people are associated with the industry, so much money is at stake, the industry was losing almost Rs 1,500 crore every month while it was shut. We are happy that we are able to restart and people will be able to go back to the practice of going to a movie theatre.” SVF Cinemas head Rudra Prosad Daw said, the movie chain which operates in east India.

While a part of the industry has been worried about the seating capacity limits eating up their profits, Daw said that it is a good percentage in the initial phase. He added that average footfall over the year is on an average 32 per cent, although it is higher excluding the southern part. However, he noted that for big blockbuster releases, the footfall goes up to 80-90 per cent during the weekend which could be a cause of discomfort. Daw emphasised that safety would be put at highest priority, for both audience and staff members.

Ambient director Deepak Kumar welcomed the move and said it would help cinema halls to be better prepared to welcome its consumers like most of the establishments have done that have resumed operations in a phased manner. According to him, cinema halls opening with 50 per cent seating capacity is a step in the right direction. Moreover, as the cinema halls are usually located within a mall, it would also add up to the footfall count. The decision will not just help the owners but also its ancillary.    

The return of cinema halls to business came as a relief for the studios too which have halted many of their releases. Many of the OTT platforms may have opted for digital premiers giving some breather to the production houses but the number is too limited compared to overall pending movie slate.

“The reopening of theatres is a relief for studios and theatre owners while once again offering audiences the unparalleled experience of watching movies on big screens. We are looking forward to entertaining audiences in this era of the “new normal”. The pandemic has led to a surge of content consumption across genres and platforms and this is a hugely encouraging indicator for content creators and providers. Cinema is and will always continue to remain an expression of creativity and imagination and we look forward to fostering a stronger bond with our audiences,” Eros Motion Pictures COO Shikha Kapur said.

But now the eyes are at states like Maharashtra, which has decided to continue the shut down till 31 October. Elara Capital VP – research analyst (media) Karan Taurani said that pan India opening is expected around Diwali or latest by late November. Hence, he opined that large scale content or a big Hindi film is not to hit cinemas before December. SVF Cinema’s Daw also added that they have not heard from Bollywood yet while its parent company SVF and some other producers in west Bengal has already planned releases around Durga Puja.

“We are cognisant of the prevalent environment and will monitor this on an ongoing basis to determine our release strategy. With regards to our content slate, Eros has an exciting line-up of films for which announcements will be made at an appropriate time,” Kapur added.

Adding to concerns regarding the fresh releases, analysts believe impact on revenues coming from food and beverages (F&B) and advertising may last longer. “F&B will be under pressure as consumers may not be open to consuming food in cinemas; further, affordability levels too may negatively affect overall F&B spending vs pre-Covid times. Advertising revenue, which is too high margin in nature, will see a negative impact as occupancy in our view will remain restricted until active cases become negligible or a vaccine is launched,” Elara Capital said in a report.

However, Ambient’s Kumar is optimistic. He stated brands would flock back to cinema halls as cinema is an efficient advertising medium which ensures 100 per cent captive audience. 

Latest Reads

https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/23/mives.jpg?itok=NkIatpp2
FC Front Row: A film community for movie lovers

MUMBAI: “Only connect” E. M. Forster wrote in his 1910 novel Howards End. A hundred and ten years later, in the throes of a raging pandemic, we are all striving to connect – with conferencing technologies, messaging apps, social media.  And yet, we feel more isolated than ever, lonely in our little...

Movies Hindi
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/23/bafta.jpg?itok=S_f3X8wu
BAFTA ventures into India with Breakthrough initiative

NEW DELHI: The British Academy of Film and Television Arts (BAFTA) is taking its first steps in India with the global expansion of the Breakthrough initiative, supported by Netflix. This flagship new talent initiative is part of BAFTA’s year-round work to support new talent, operating alongside...

Movies Hindi
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/20/ww.jpg?itok=wFwcSBvV
Wonder Woman 1984 to premiere in theatres & on HBO Max

KOLKATA: After several protracted delays, Warner Bros superhero tentpole Wonder Woman 1984 is set to premiere in US movie theatres and on HBO Max on 25 December, in a Christmas present to fans of the franchise. The film will debut one week earlier in international markets where HBO Max is not...

Movies Hollywood
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/13/inox.jpg?itok=eYXa4Ye0
Inox Leisure's QIP raises Rs 250 crore

Multiplex chain Inox Leisure has raised Rs 250 crore through a qualified institutional placement (QIP) of shares. Under the QIP issue, over-subscribed by 3.5 times, Inox allotted 9,803,921 shares of face value of Rs 10 each at Rs 255 per share to highly reputed and marquee global and Indian...

Movies Movies On Mutiple Platforms
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/09/film.jpg?itok=FgD6bS2D
Filamchi will now be available on Tata Sky, Airtel Digital TV, GTPL, SITI – ICNCL & SITI Network

strategic alliance with leading Direct-To-Home (DTH) and leading cable service providers in the country. Under these new partnerships, the premium Bhojpuri channel on boards Tata Sky, Airtel Digital TV, GTPL and SITI – ICNCL & SITI Network, giving users of the respective platforms access to the...

Movies Hindi
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/04/cinema.jpg?itok=Y9zOayo7
Maharashtra allows opening up of cinema halls from tomorrow

KOLKATA: After months of closure due to Covid2019 crisis, the Maharashtra government has given green signal to the film exhibition sector to restart the business. The state government has allowed cinema halls, theatres, and multiplexes outside containment zones to open from tomorrow. On the lines...

Movies Hindi
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/27/cinema.jpg?itok=TevakVW4
50% cap on seating to continue for cinema halls till November 30

KOLKATA: As the number of Covid2019 cases is inching towards the 80 lakh mark, preventive measures continue to remain in force. While the ministry of home affairs (MHA) allowed the reopening of cinema halls with limited capacity from 15 October, the 50 per cent cap will be applicable till 30...

Movies Hindi
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/16/fon.jpg?itok=BCnJH9-T
PVR Pictures to release Mel Gibson’s Force of Nature

Mumbai: Theatres are opening their doors again and PVR Pictures has geared up to ensure moviegoers have an exciting and safe viewing experience. The multiplex chain is all set to release Hollywood star Mel Gibson's action-thriller Force of Nature on 23 October. Force of Nature is PVR’s second...

Movies Hindi
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/01/yoo.jpg?itok=7_Rj-9oA
Yoodlee Films Moves into Next Gear: finishes four films during COVID- 19

Four films in various stages of completion in the last four months of the pandemic. Sounds like a tall order, but this is exactly what one new-age production house has gone ahead and done. 

Movies Hindi

Sign up for our Newsletter

subscribe for latest stories

* indicates required