Movies

Namas-K brings K-pop to India

https://us.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/04/10/insiton.jpg?itok=g3ig294t

MUMBAI: The Korean wave has finally reached the shores of India and it is creating a sensation that is giving India’s entertainment industry an awakening to the broader spectrum of music and dramas attracting early-adopter, social media-savvy millennials.Korean culture has already garnered a fandom of over 60,000 registered fans according to the Korean Culture Centre in Delhi and a potential audience of over 12 million youth (according to Facebook Ad) but this uber-organized fandom is already alive and well in WhatsApp chat rooms, on Instagram and on Twitter.

It’s not just the millennials who seem hooked on the cutting-edge colorful music videos.  Early this year, Indian fans urged film director Karan Johar to seek out

K-Pop group EXO’s Kai at a Gucci show in Paris.  Although neither star knew each other, the selfie instantly blew up on Instagram and Twitter across India. Other Bollywood actors (and their children) are also reportedly piqued by South Korea’s music groups with their stunning choreography and dynamic danceable vibes. In February of this year INOX theaters screened a concert film by globally acclaimed K-Pop A-lister BTS on two days in 88 cinemas across the country.  K-Pop fans inundated theaters with flash mobs, fan chants and thank you gifts and letters for INOX.

But the big news this month is the upcoming IN2ITXION India tour by acclaimed

K-pop group IN2IT with guest star AleXa. IN2IT is comprised of 6 boys selected from an audition process that often takes years of grueling training to win.  Alex Christine is under ZanyBros label (ZB) and was winner of both seasons of “Soompi Rising Legends” and participant of Produce48.  They will be offering Mumbai denizens a taste of K-Pop at the K-festival organized by the Korea Tourism Organization which will be held at the Phoenix High Street Mall on the 13th and 14th April from 12pm to 8 pm on both days. It is the second event of its kind ever to be held in India to celebrate Korea culture and travel.

IN2IT concerts will be hosted both at INOX IMAX theaters in Mumbai (April 16th) and Delhi (April 18th), a first for India, and also at other venues Ravindra Natya Mandir on 15th April and Siri Fort Auditorium in Delhi on 19th April. 

The IN2IT members are beyond excited to perform in India.  IN2IT Leader 24-year old Inpyo says,” It’s always been our dream to perform in India.  We have heard from fans there and we are excited to not just represent ourselves, but also Korea.  We are hoping also to meet our fans and to help create new fans so we can come back soon!”  Group member Jiahn also says,” Music is a global language.  We have been watching Bollywood songs and movies, like ‘Gully Boy,’ and it’s so impressive.  We hope that it will also travel back to Korea so we can enjoy more Indian culture as well.”

Keiko Bang says, “For too long the Indian fandom has felt left out. I mean how can you say you are going on a global tour and not visit India?  We realized there was a strong demand for Korean content and goods but there is a lack of supply and understanding of the marketplace.  Koreans want to come out and explore India.  They want their stars to come out and perform.  They just need to learn how to operate on a more sponsor-driven model instead of high-priced tickets as they do in other countries.  India may take time to understand, but it will be worth it in the long run.”

Yogesh Karikurve says, “There are a lot of similarities between Korean and Indian culture.  We have a lot of the same values - putting family first, taking care of our parents, but we also love to dance and sing a lot.  PSY's “Gangnam Style” created such an impact, people even danced to it at Indian weddings. We believe other K-pop songs will follow suit.  The great thing is, Namas-K is not just about bringing Korea to India, it’s also about bringing Bollywood to Korea as well.”

Namas-K is just in time for what appears to be a tidal wave of South Korean investment into India.  Sources say at least USD 10 billion (INR 70 000 Cr) is likely to flow into India as foreign direct investment from South Korean companies in the next 3 to 5 years.  With Korean companies well known for sponsoring local Korean cultural events, it is just another sign we can expect much more of the Korean -wave arriving on our shores.

Latest Reads

https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/saregama.jpg?itok=jRuMYecD
Saregama IP boosts profits despite revenue fall in first quarter

BENGALURU: India music label and movie studio Saregama India Ltd (Saregama) reported 100 times growth in consolidated profit after tax (PAT) at Rs 22.01 crore for the quarter ended 30 June 2020 (Q1 2021, quarter or period under review) as compared to the Rs 0.22 crore for the corresponding year ago...

Movies Hindi
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/31/ibhc.jpg?itok=t6uIl9ok
Impact of Covid2019 on the advertising and film industry

The entire film fraternity was shaken with effect to the complete lockdown declared by the Indian prime minister in mid-March 2020. Industry people who were otherwise engaged 24X7 now focussed on the 21-day countdown. Twenty one days turned into three months keeping the lockdown intact. Discussion...

Movies Hindi
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/23/impaa.jpg?itok=dmJUxSlJ
Quash Maharashtra govt’s age limit on sets: IMPPA to Bombay high court

MUMBAI: The Maharashtra government allowed shootings to resume but barred people above the age of 65 from participating, deprived them of a livelihood and because of which they are facing starvation, said the Indian Motion Pictures Producers' Association (IMPPA) in its petition, urging the Bombay...

Movies Hindi
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/movies.jpg?itok=XiB_JIcX
Theatres seek govt aid for re-opening; film producers observe global footfall trends

Social distancing might continue to be the norm even when lockdowns are lifted completely. Theatre owners around the country are in planning mode to resume business as soon as the government gives permission.

Movies Hindi
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/02/ficci.jpg?itok=gxkRG4H6
Multiplex Association of India expresses displeasure over decision to keep cinemas, multiplexes shut in Unlock 2.0

MUMBAI: On 1 June the government of India entered into unlocking by phases. As per Unlock 2.0 guidelines, offices, high streets, markets and shopping malls, airlines are opened but there is no relief for multiplexes. It continues to be included in the prohibited activities list. Today, Multiplex...

Movies Hindi
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/01/lionsgate.jpg?itok=ToUEPb3C
Lionsgate Play Premiers 47 Meters Down:Uncaged in English, Hindi, Tamil and Telegu

47 Meters Down: Uncaged is a 2019 American-British survival horror film directed by Johannes Roberts and written by Roberts and Ernest Riera and a sequel to the 2017 hit 47 Meters Down. The plot follows a group of teenage girls who scuba dive to a ruined underwater city, quickly learn they have...

Movies Hindi
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/30/laurence.jpg?itok=LQZ4DK5h
Series Mania announces official dates for 2021 and launches three new initiatives

MUMBAI: Series Mania founder and general director Laurence Herszberg today announced the confirmed dates for Series Mania’s 2021 edition.  Set to take place in Lille, France and the Hauts-de-France region, the Series Mania Festival is set for 19 to 27 March and the Series Mania Forum, to be held in...

Movies International
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/23/golden.jpg?itok=ltMGXPTx
Golden Globes postponed to 28 February 2021

MUMBAI: Due to the Covid2019 pandemic, the 2021 Golden Globes will now take place on 28 February instead of its usual slot. This happens about eight weeks before the 93th Academy Awards. The Hollywood Foreign Press Association said this in a statement. Last week, the Academy of Motion Picture Arts...

Movies Hollywood
https://us.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/23/UFO%20Moviez.jpg?itok=GJbDWnPF
UFO Moviez reports ad rev of Rs 302 mn in Q4-FY20

MUMBAI: UFO Moviez, an in-cinema advertising platform, announced its financial results for the quarter and year ended 31 March 2020. Financial Highlights: Quarter ended 31 March 2020  Consolidated revenue stood at Rs 1,094 (Q4FY19 – Rs 1,939) million.  EBITDA stood at Rs 275 (Q4FY19 – Rs 656)...

Movies Hindi

Sign up for our Newsletter

subscribe for latest stories

* indicates required