It's the golden age of content: Sooni Taraporevala

There’s never been a better time for content creators


MUMBAI: Sooni Taraporevala, an Indian screenwriter, photographer and filmmaker best known for her work in Mississippi Masala, spoke on ‘The Golden Age of Content’ at The Content Hub 2020 organised by indiantelevision.com.

Taraporevala was the screenwriter for the movie Namesake and Oscar-nominated Salaam Bombay, both directed by Meera Nair. Speaking on her friendship with Nair and her most difficult movie she said: “Meera and I wanted to work together for the longest time. Seven years after we graduated, she had several acclaimed documentaries under her belt and wanted to make her first feature. We embarked on what was to become Salaam Bombay.”

Yeh Ballet, currently on Netflix, proved to be a game-changer for the filmmaker. A Harvard University student, Taraporevala came to movies both by chance and destiny. Her biggest lesson, ‘Never hear the naysayers and never give up’, made her successful and relevant in the industry.

She said, “Like in screenplays real life does have turning points and this was mine. At Harvard, I discovered two things - photography and films. I initially felt I don’t have the personality to be a filmmaker. I was happy with my crew of one person and a camera. I returned to India and started working as a professional photographer.”

Taraporevala has progressed a lot since those initial days. “I remember when I wrote the Salaam Bombay script I didn’t know what ad structures are. My script was research mixed with imagination. Everything I have learned helped me in writing. From literature, I moved to narrative, character, point of view, plots and sub-plots. Certain stories didn’t work out well. Later, I moved to Bombay. That time I was also writing Mississippi Masala, Dr Babasaheb Ambedkar, directed by Dr Jabbar Patel and later started Namesake. Dr Ambedkar with Jabbar Patel took ten years. It was one of the most difficult movies I did.”

While addressing the audience, Tarporevala spoke at length about her foray into filmmaking. In 2005, the writer, after completing her shoot for Namesake, was all set to take a big leap in her life. “Now I had time for myself because before that I was writing for other people. So I wrote Little Zizou in ten days. It was a story that took place in my backyard. The main locations were the lane where I grew up as a kid.”

Taraporevala made her directorial debut with Little Zizou. The movie had an ensemble star cast of Boman Irani and John Abraham in the main lead.

Taraporevala believes it is the golden age of content because content providers, writers and producers are in demand. “There’s a lot of work for everybody. There is diversity of storytelling and scale. There’s never been a better time for medium-sized stories and web series to be in the business,” she concluded.

Latest Reads

FICCI - Cyril Amarchand Mangaldas releases FICCI Frames ‘Entertainment Law Book 2020’ Report

Federation of Indian Chambers of Commerce and Industry (FICCI) and Cyril Amarchand Mangaldas, today released ‘Entertainment Law Book 2020’ report. The report highlights regulatory developments in the field of TV broadcasting and distribution, music, radio, filmed entertainment, and other segments...

Specials Event Coverage Ficci Frames
Research is important while creating content: Nepa India

MUMBAI: Research is a key ingredient before the launch of any product or brand. And creating content is nothing without appropriate research about the audience and their choices, explains Nepa India managing director Esha Nagar while giving a presentation at the fourth edition of The Content Hub...

Specials Event Coverage Content Hub
Spontaneity, gut feeling are fundamentals of my direction: Badhaai Ho director Amit Sharma

MUMBAI: The director is like the manager of a film who brings talent under one roof and extracts it to create good content, said film director and producer Amit Sharma while addressing fellow and budding content creators at the fourth edition of The Content Hub 2020 organised by indiantelevision....

Specials Event Coverage Content Hub
Supernatural genre gives writers most creative liberty

Writers of the popular TV show Naagin, Mukta Dhond and  Mrinal Jha, explored the scope of the supernatural genre at The Content Hub 2020 organised by indiantelevision.com. Dhond said that the most exciting thing about fantasy is that it gives creative liberty to writers. As they say, anything is...

Specials Event Coverage Content Hub
Applause Entertainment’s Sameer Nair on digital content creation, self-regulation and creative freedom

Creativity, freedom of expression, self-regulation and content quality are some of the factors that come into play for digital platforms. These topics were addressed in a fireside chat between House of Cheer founder and CEO Raj Nayak and Applause Entertainment CEO Sameer Nair, at Indiantelevision....

Specials Event Coverage Content Hub
Writers are the key to great content

At The Content Hub 2020 organised by indiantelevision.com, Tulsea talent manager Radhika Gopal and Matter Advisors founder and managing partner Caleb Franklin discussed the importance of creating an ecosystem and a platform for writers.

Specials Event Coverage Content Hub
Visuals go hand-in-hand with storytelling for compelling content

It takes massive effort, time and investment but delivers great result for producing high-quality content in terms of visuals, said Travelxp’s creative director Kamakhya Narayana Singh while sharing the advantages of 4K and 8K format during the fourth edition of The Content Hub 2020 hosted by...

Specials Event Coverage Content Hub
More localised stories is the way forward to connect with larger regional audiences

Regional GEC is the new focus area after Hindi GEC for broadcasters, OTT platforms and production houses as well. South market is the biggest market in the regional space; it has grown by 45 per cent with OTT platforms investing in regional content.

Specials Event Coverage Content Hub
ZEE5's content strategy is customer-centric: Aparna Acharekar

The core values of Zee’s digital platform are based on three Cs – compelling content, the convenience of viewing  and consumer experience, said ZEE5 programming head Aparna Acharekar while giving a presentation at the fourth edition of The Content Hub 2020 organised by indiantelevision.com.

Specials Event Coverage Content Hub

Sign up for our Newsletter

subscribe for latest stories

* indicates required