Writers are the key to great content

The challenges for writers are beyond storytelling.


MUMBAI: At The Content Hub 2020 organised by indiantelevision.com, Tulsea talent manager Radhika Gopal and Matter Advisors founder and managing partner Caleb Franklin discussed the importance of creating an ecosystem and a platform for writers.

While speaking to Indiantelevision.com founder, CEO and editor-in-chief Anil Wanvari, the panellists agreed that writers are the key to creating great content.

Gopal said, “Through Tulsea we worked with some great writers, directors and actors. We make sure the talent roster is balanced. We want to be an objective narrative party in order to make deals more transparent.”

Gopal works as an agent at Mumbai and Los Angeles-based Tulsea, a management company in India that focuses on writers and directors.

Franklin, who has been in the content industry for the past 16 years, believes the journey from storytelling to origination to how writers are delivering the content to the end user is important. Franklin’s firm Matter Advisors closely works with writers, actors, producers and directors who ensure that the stories are presented to the right target audience.

“There is a plethora of talent in India. We have so much opportunity. More importantly, we are constantly working to deliver great stories. We constantly update our clients on the current stories, trends, new podcasts and much more. We look at the entire ecosystem,” he said.

Franklin represents the company's clients across the global landscape of media, entertainment, technology and sports.

Commenting on the difference made on the writer’s life Radhika said: “What we attempt to do is give writers leisure time to write, network and help in handling contracts. We give them some time to focus on their craft and work so that they can do better. Money is a very important aspect of anyone’s career. When you are financially stable you are able to continuously focus on something you are passionate about. It is hard for people to be objective about what their core value is especially in the entertainment industry that runs predominantly by relationships. From the writer's perspective, we take away the headache of dealing with everything.”

“We talk to people in India, the US, Europe and other parts of the world to understand the ongoing trends. We look into storytelling patterns, deal structure and new formats. In fact much before Netflix and Amazon came to India we were able to foresee that the Indian entertainment sector is going to change,” she further added.

Caleb believes that the most difficult part is not cracking the deal. But, more than deal it is about socialising which is difficult on the writer’s part.

The panelists also started that it takes two years to execute a story on the screen. Hence, it becomes a part of a writer’s job to help deliver profit.

Latest Reads

FICCI - Cyril Amarchand Mangaldas releases FICCI Frames ‘Entertainment Law Book 2020’ Report

Federation of Indian Chambers of Commerce and Industry (FICCI) and Cyril Amarchand Mangaldas, today released ‘Entertainment Law Book 2020’ report. The report highlights regulatory developments in the field of TV broadcasting and distribution, music, radio, filmed entertainment, and other segments...

Specials Event Coverage Ficci Frames
Research is important while creating content: Nepa India

MUMBAI: Research is a key ingredient before the launch of any product or brand. And creating content is nothing without appropriate research about the audience and their choices, explains Nepa India managing director Esha Nagar while giving a presentation at the fourth edition of The Content Hub...

Specials Event Coverage Content Hub
Spontaneity, gut feeling are fundamentals of my direction: Badhaai Ho director Amit Sharma

MUMBAI: The director is like the manager of a film who brings talent under one roof and extracts it to create good content, said film director and producer Amit Sharma while addressing fellow and budding content creators at the fourth edition of The Content Hub 2020 organised by indiantelevision....

Specials Event Coverage Content Hub
Supernatural genre gives writers most creative liberty

Writers of the popular TV show Naagin, Mukta Dhond and  Mrinal Jha, explored the scope of the supernatural genre at The Content Hub 2020 organised by indiantelevision.com. Dhond said that the most exciting thing about fantasy is that it gives creative liberty to writers. As they say, anything is...

Specials Event Coverage Content Hub
Applause Entertainment’s Sameer Nair on digital content creation, self-regulation and creative freedom

Creativity, freedom of expression, self-regulation and content quality are some of the factors that come into play for digital platforms. These topics were addressed in a fireside chat between House of Cheer founder and CEO Raj Nayak and Applause Entertainment CEO Sameer Nair, at Indiantelevision....

Specials Event Coverage Content Hub
It's the golden age of content: Sooni Taraporevala

MUMBAI: Sooni Taraporevala, an Indian screenwriter, photographer and filmmaker best known for her work in Mississippi Masala, spoke on ‘The Golden Age of Content’ at The Content Hub 2020 organised by indiantelevision.com.

Specials Event Coverage Content Hub
Visuals go hand-in-hand with storytelling for compelling content

It takes massive effort, time and investment but delivers great result for producing high-quality content in terms of visuals, said Travelxp’s creative director Kamakhya Narayana Singh while sharing the advantages of 4K and 8K format during the fourth edition of The Content Hub 2020 hosted by...

Specials Event Coverage Content Hub
More localised stories is the way forward to connect with larger regional audiences

Regional GEC is the new focus area after Hindi GEC for broadcasters, OTT platforms and production houses as well. South market is the biggest market in the regional space; it has grown by 45 per cent with OTT platforms investing in regional content.

Specials Event Coverage Content Hub
ZEE5's content strategy is customer-centric: Aparna Acharekar

The core values of Zee’s digital platform are based on three Cs – compelling content, the convenience of viewing  and consumer experience, said ZEE5 programming head Aparna Acharekar while giving a presentation at the fourth edition of The Content Hub 2020 organised by indiantelevision.com.

Specials Event Coverage Content Hub

Sign up for our Newsletter

subscribe for latest stories

* indicates required